Facebook Is Removing 1,000+ Ad Targeting Options Because Of Low Usage

Source: IMPACT

Facebook is removing 1,000+ ad targeting options because of low usage: According to Facebook, “As part of our latest efforts to simplify and streamline our targeting options, we’ve identified cases where advertisers — of all sizes and industries — rarely use various targeting options.”

This week, Facebook announced that it is removing more than 1,000 targeting options, mainly because they were not widely used or they were seemingly redundant.

Facebook explains:

“As part of our latest efforts to simplify and streamline our targeting options, we’ve identified cases where advertisers — of all sizes and industries — rarely use various targeting options. Infrequent use may be because some of the targeting options are redundant with others or because they’re too granular to really be useful. So we’re removing some of these options.”

Ultimately, they claim these changes are designed to “make it easier for advertisers to find and use targeting that will deliver the most value for businesses and people.”

Read more here.