Morning Dough
To: Dough Readers


What Do Marketing Influencers Bookshelves Reveal?

Source: ActiveCampaigns

Backgrounds are everything when it comes to quarantine and Zoom. We undoubtedly find ourselves drawn to a person’s choice of artwork, furnishings, or in this case, their personal library. But what can we learn from those consciously (or unconsciously) crafted backdrops? Are they staged or authentic? So many questions, so little time.

The New York Times called the bookshelf a “window into a person’s soul” in a fun series of posts from their self-proclaimed celebrity bookshelf detective who examines celebrity book collections.

Taking a page from that playbook, it’s time to see what some of our favorite marketing influencers have on their bookshelves and desks. The newly appointed Marketing Book Detective does their best to decode what’s on their bookshelves.

Let’s dive, shall we?

Discover the bookshelves of these marketing influencers: Seth Godin, Ramon Ray, Laura Gassner Otting, Ann Handley, Jay Baer, Rand Fishkin, Andrew Davis, Joe Mull, James Altucher and Mitch Joel.

Seth Godin

Who better to start with than arguably the most influential marketer of all time – the almighty Seth Godin. This was a tough one to crack and the marketing book detective scoured hours of video footage to sort through the plethora of the author’s own books to find a few hidden gems. Here’s what’s on Seth’s bookshelf:

The Little Big Things: 163 Ways to Pursue EXCELLENCE by Thomas Peters – A classic for small-business owners, Peters provides “back to the basics” advice for running a successful business.

The Courage to Be Rich by Suze Orman – The celebrated American financial advisor takes you through the financial milestones of life and shows how money can be made to work for you.

The Goal by Eliyahu M. Goldratt – In 2016, Seth recommended “The Goal” by Eliyahu M. Goldratt and said, “A book I wish I’d read earlier in my career.”

High Trust Selling by Todd Duncan – Seth recommended this one and said, “There is only one thing that matters when you’re selling professional services. Only one. Does the person who is buying from you (and her boss) trust you?”

Read more here.

Additional Link:

125 Books Every Marketer Should Read (DigitalMarketer)

4 Books Every Marketer & Entrepreneur Should Read