Morning Dough
To: Dough Readers

BLOGGING

13 Case Studies on Business Blogging and Long-Term Profitability

One of the biggest pieces of information business owners try to convey with blog and sales calls is that a blog is a long-term strategy. Paid advertising, sure, that can get you results immediately. What about flashy conferences and sponsorships? Obviously. But blogging? Blogging is slow.

Look at this as the snowball effect. A few flakes of snow don’t add up to much, but when there’s enough of them, you can roll it up into a snowball, and that snowball just keeps getting bigger. Roll it down a hill and it can – in the right circumstances – become an avalanche.

There are a variety of different strategies used to accomplish this. The Huffington Post, for example, got its start through volume. They published nearly one post per minute when they first started blogging, flooded the market, and becoming a household name overnight. You can compare that to a blizzard that leaves an entire town buried under feet of snow.

Other companies, like many of the big marketing firms you might think of – Moz, Hubspot, etc – got their starts just providing a blog and a service. They spent years working at it, growing a community, building products, offering information, and growing. It’s the slow and gradual snowfall that eventually builds up enough to snowball.

The fact is, most businesses won’t see immediate returns from their blogging efforts. Blogging takes time to get established, time to build and grow, and time for people to learn to recognize it. It does help, though, on a long-term scale. You don’t have to take my word for it, either; here are a handful of case studies that prove it.

Discover these 13 case studies on business blogging and long-term profitability: Express, Writers, Tresnic Media, OptinMonster, UnMarketing, Mint, Ahrefs, Buffer, The Renegade, Pharmacist, ClearVoice, Scoro, KISSMetrics, Backlinko and Social Triggers.

Read more here.

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