7 Content Marketing Hacks to Drive More Traffic to a Blog
“If you can take your personality and inject it into the message you share, you’ll be one step ahead in the content marketing game.” – Jason Miller.
Marketing is often referred to as one of the biggest drivers of the success of a business or its products. Whether reaching out to the right audience, or building relationships for the long-term association, marketing is your go-to department.
However, even marketing depends on one key aspect- marketable content. If the content copy itself is not appealing enough to your probable customer, marketing will not be able to get its job done, and as a result, business growth will be hampered.
And thanks to the COVID-19 era, everything has gone digital, i.e., website or online platform usage. Today, every business/website/platform wants increased traffic to reach the right people and drive more business. So, if you have been churning out great content but cannot draw in more conversions or consumers, it’s time to adopt some hacks to grow your traffic.
What is Content Marketing?
In textbook terms, Content Marketing is the process of producing content (written, audio, or video) to raise interest in a company’s products without actually promoting the brand.
This can be better understood through the following examples:
* When someone says they need an energy drink, your mind goes towards Red Bull or Gatorade.
* When someone says they want to fly out of the country in first class, your mind goes towards Emirates Airlines.
* If someone asks about an evergreen sitcom, your mind stirs up Friends.
These are examples of how content marketing has struck a correlation between things for something in our minds very subtly. This is the aim of content marketing- creating a relationship of an idea to a product without explicitly promoting the brand.
Content Marketing Hacks for Traffic Growth
You have heard of the things content marketing can do for you and your website, and you have been consciously making efforts towards it as well. But the results are not what you expected them to be. So, here are the top content marketing hacks to boost your traffic:
Identify The Right Emotional/Action Keywords
Content marketing is all about using the right words at the right place to drive the right kind of action. To ensure that your content marketing can achieve that effect, you need to research the keywords you want to use thoroughly. Furthermore, run a real-world test by asking your peers, colleagues, and even your friends if they would perform the intended action after reading your published content.
This will help you draw real-world interactions and make the overall content better.
Conduct A Competitor Analysis
Every product or website has a competitor out there. It may be on the other side of the world or right next door. But unless you conduct a competitor analysis, you won’t understand who or what you are going up against.
Use your market research tactics and understand more about the playing field to drive the best results. Furthermore, it will help you level up your content marketing game and raise the bar for garner credible leads.
Simplify Your Article By Breaking It Into Sections
A test conducted by Neil Patel revealed that even longer articles have high chances of being read fully if it is broken down into more specific and more understandable sections. This is because the average attention span of an internet user is 8 seconds.
And within that time, if your article seems like a big block of text, you can lose that reader. So, make sure to break the section down into smaller, crisper, and more informative sections if you want to bring down your bounce rate.
Leverage Influencer Marketing
In the ever-expanding online world, it has become increasingly complex and slow to get an organic audience. However, you can still get in front of the right customers in a smaller period. Yes, Influencer marketing.
Influencers have already done the hard work of building an audience for themselves. And if the influencer is from your field, you can pay the influencer a small fee and send them a free sample of your product. Then, if they like it, you can ask them to put a review in front of their audience and redirect them to your website.
Distribute Your Content Through Multiple Channels
While it is perfect to utilize your website to publish your content at first, you need to expand your horizons. Use channels like blogs, social media, video platforms, and even podcasts to grow your user base and increase awareness about your product.
All of these are some of the biggest drivers of traffic, and if monetized, they can also serve as alternative sources of revenue for the website and the company.
Work On Getting Backlinks
Backlinks are links on other websites that redirect your website as a credible source of information for a specific topic. Backlinks are one of the most well-known tactics for growing your traffic and improving your off-page SEO.
However, with Google’s recent updates, the credibility of the backlinks also matters. While it may be easy to get average backlinks, getting trustworthy links is somewhat tricky. So, network as much as you can and build credible links which can later help you form backlinks for your website.
Update Your Most Popular Blog Posts
Instead of publishing new content, updating older content is one of the most effective methods of getting more traffic. SEO experts have sworn by this tactic in recent months with the rollout of Google page experience updates.
There are always some posts that keep performing well and draw in traffic for your website. Keep them up to date with the recent changes, and you will see your rankings and traffic get a big boost.
Benefits of Content Marketing
Now that you know what ways you can leverage content marketing to grow your website traffic, let’s find out what are the benefits of using those hacks:
Better Organic Traffic
Since content marketing helps improve your Google search visibility, your website will start drawing more organic traffic than it has been so far. Furthermore, as you diversify your publishing channels, you will be able to draw in more traffic from various channels than you did with a mono-channel approach.
Increased Brand Authority and Trust
The first step in content marketing is to foster the E-A-T approach. So, as your website shows up on page one of Google for the correct search terms, your expertise on that topic starts to get recognized. Your authority on the subject grows as you get identified, and the trust your customer shows in your brand also grows.
Improved Brand Awareness And Growth
A quarter of all the traffic on Google clicks on the first link of their search. That means that 25% of the audience finds their answer on the first page they visit. So, only 75% of all traffic goes onto the other links. To improve your brand awareness, you need to first land in that 75% of the results and then work your way up to 25%. As you climb up the rankings, so will your brand awareness.
Sets The Tone/Identity of The Brand
One of the many things that brands strive to do is set an identity for themselves. Content marketing is meant to drive relationships, which can only be done if it has uniqueness. That identity is what the people can relate to. And ultimately, that identity is what drives business and traffic towards the websites.
Can Reach a Wider Audience
Since you will start leveraging organic search and influencer marketing, your existing audience will expand automatically. So, the most significant advantage is that you get to reach a wider audience. And calling a wider audience will increase your chances of chasing a credible lead.
Better Social Media Presence
Content marketing is not just about ranking on Google but also about reaching your audience through social media. So, as you start to diversify your efforts, your social media presence will automatically grow. And as your social media presence will rise, your brand identity will begin to deepen in front of your audience.
Better Audience Interaction and Feedback
As your business and social media presence grows, your audience will start utilizing those very platforms to give your feedback or interact with you as well. All of these will help in making your product better and more practical for their particular needs.
Higher Conversion Rates with Better Lead Quality
Implementation of the feedback will automatically make your website content and even your product better. And as both of these improvements happen, your lead quality will also improve. So overall, with these high-quality leads, you can automatically get higher conversion rates.
Conclusion – Is Content Marketing Important for The Coming Future?
In today’s digital world, content marketing and digital marketing are pretty much the only kind of marketing left. And to drive business, content marketing is an imperative tool in the marketing arsenal.
So, whether you want to get traction, increase traffic, or just want to grow your business, content marketing holds the key.
About the Author
Bhavik Soni is a Creative Writer at Auto Monkey. We provide an original analysis of the latest happenings in the social media industry. Connect with Latest Social Media Trends and News plus tips on Twitter, Facebook, and other social tools on the web.