Morning Dough
💰 Hijacked GMB
To: Dough Readers

November 17, 2020

Morning Dough

Good Morning.

I’ve been using Drobo (not Dropbox) to backup photos for the past 12 years which was awesome until recently, when it stopped working and there is no support for these old devices – let’s say it was very frustrating!

This has prompt me to find other solutions to backup photos.

There are many solutions for photo storage, read here how to choose a photo storage service.

I’ve personally, chosen Amazon photo backup service because their technology is amazon, it backups all devices and desktop and it’s also completely free as part of my Amazon Prime membership.

A few things happening:

1) Amazon files lawsuit against Instagram, TikTok influencers over ‘dupe’ sales scam.

2) How do hackers get your password? 5 types of password attacks.

3) Here’s what apps need to have in order to rank top in app stores.

4) LinkedIn discovers ad metric error which lead to over 400k advertisers being overcharged.

5) Verishop app launches social shopping features.

6) Improve your videos accessibility: How to add YouTube subtitles to your videos.

7) Black Friday and Cyber Monday 2020 (BFCM): How to set your store up for success [Infographic].

8) Google Web Stories Plugin for WordPress gets first big update.

Have an awesome day!
Itay Paz

CONTENT MARKETING

When you’re at the center of your company’s content strategy, you can feel trapped between the need to feed sales at the bottom of the funnel and drive traffic at the top. How do you serve both of those masters?

Discover how to create a full-funnel content strategy that really works.

Read more here.

GOOGLE MY BUSINESS

Google My Business Listings phishing is on the increase and while Google says it’s aware of the problem, business owners must be vigilant about this disturbing trend.

The problem of hijacked Google My Business listings (GMB) is where someone other than the business gains control of the local profile – appears to be growing. SterlingSky’s Joy Hawkins has reported on the trend and some of the methods used by spammers and scammers.

Unethical local marketers are effectively phishing, using the “claim this business” link in the local Knowledge Panel/Profile. That generates an email request for control over the listing, which is sent to the registered owner of the profile. There are many examples and complaints on the GMB forum.

Read more here.

SEO

Your website’s bounce rate is an interesting metric. It’s extremely important, but it’s also one of the most poorly understood metrics in the digital marketing space. We think it measures one thing but it’s measuring another, and while the difference is subtle, it’s critical for understanding how to influence it.

Discover the 6 ways to reduce the bounce rate on your blog posts here.

Additional Links:

What is Bounce Rate?

What is Hard Bounce?

What is Soft Bounce?

SOCIAL MEDIA MARKETING

The average organic reach versus page likes is a whopping 5.17%, meaning only about 5% of your fans are actually seeing the content you’re sharing on Facebook organically.

Facebook’s organic reach has declined scientifically, forcing marketers to approach the social organic differently. In fact, more businesses are maximizing their marketing efforts by branded Facebook groups.

Here’s everything you need to make the most of this feature.

Read more here.

Itay Paz

Itay Paz
Founder & CEO
Morning Dough
Follow Itay: Twitter / Facebook

Copyright 2020 Morning Dough. All rights reserved.
POBox 1822, Kadima, 6092000, Israel

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