SOCIAL MEDIA MARKETING
How to Use Facebook Groups for Marketing Activities?
Businesses can maximize their marketing efforts by branded Facebook groups. Here’s everything you need to make the most of this feature.
Facebook’s organic reach has declined.
By a lot.
The average organic reach versus page likes is a whopping 5.17%, meaning only about 5% of your fans are actually seeing the content you’re sharing on Facebook organically.
Facebook is still one of the top social media networks for brands to be on, though.
Regardless of what kind of brand, size, or service offerings, Facebook has become the Google of social networks and isn’t going anywhere anytime soon.
With Marketplace, Groups, Messenger, Pay, Instagram ownership, and so much more, the social media giant is a one-stop social media shop for a user to do almost anything on a single network.
This forces all brands to have a presence, a very established one, on the social network and remain active updating business information, sharing new content, and communicating with their fans.
By now though, most of us have come to realize in order to succeed on Facebook one must pay-to-play, especially with organic reach percentages so low.
But there is another workaround if you aren’t ready to fork out the big bucks for that extra post reach.
Brands can and should be using Facebook groups as a way to ensure their most important content is actually seen by their target demographic and as another way to communicate with potential and existing customers.
Let’s explore the many different ways brands can utilize Facebook groups for marketing.
Introduce New Products & Services in Your Branded Facebook Group
A branded Facebook group is simply a group that is created by a brand/company, has employees as the admins, and usually consists of core fans and newbies as group members.
This kind of group makes it the perfect place for a brand to collect any kind of feedback on a new product launch, run by new service ideas, or introduce new content and company updates.
It’s also the perfect place to gather your top customers and potential new ones, ultimately creating an intimate community around the brand.
Read more here.