SEARCH MARKETING
What Is A Bounce Rate? Bounce Rate
Bounce Rate is the percentage of visitors to a website that leave immediately without clicking or interacting with any portion of the page.
For example, if 100 people visit a website, and 40 of them immediately leave, the website has a bounce rate of 40%. Websites aim to have as low of a bounce rate as possible, and averages tend to be anywhere between 40-60%.
Bounce rate helps search engines to determine the users’ interest and can also serve as a metric to help website owners to decide what aspects of their website to optimize.
What is A Bounce Rate? Bounce Rate
Bounce rate can be referred to either Website Bounce Rate or Email Bounce Rate:
What Is A Website Bounce Rate? Website Bounce Rate
Bounce rate is defined as the percentage of visitors who leave after viewing a single page.
What Is An Email Bounce Rate? Email Bounce Rate
Email bounce rate is defined as the percentage of emails sent that are undeliverable.
