SEARCH MARKETING

What Is Anchor Text? Anchor Text

What Is Anchor Text? Anchor Text

Anchor Text is the clickable words used in a link (hyperlink). In SEO, anchor text is used as a signal to the search engines, to provide the context of the destination page. For example, if many websites link to one specific page using the anchor text “vintage poetry books”, the search engine use this information to understand the destination page is likely a resource with vintage poetry books.

What Is Deep Linking?

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