September 24, 2021
Good morning.
Today’s roundup:
1) Google merchant center unique product identifier enforcement.
2) Data at Cloudflare just got a lot faster: Announcing live-updating analytics and instant logs.
3) China’s conviction to reshape media to its image upends digital marketing world.
Top-down government intervention in China’s tech sector is not new, but the current blitz of new policy announcements is keeping even the most seasoned marketers on their heels.
Regulators in China officially passed a draft of a sweeping new data privacy law in mid-August, not long after a number of antitrust cases against high-profile homegrown tech giants were filed. More recently, state watchdogs have implemented mandates designed to curb underage gaming addiction and raucous celebrity culture, which it considers unhealthy.
4) Vow about that: It’s wedding season on Search.
5) Google search survey via notification.
6) LinkedIn launches a $25M fund for creators, will test Clubhouse-style audio feature in coming weeks.
7) Shoppers returning to their earlier pandemic behaviors, research finds.
8) Google: Smart internal linking can help Google trust your site more.
9) Landing page traffic: how to capitalize on a rush of new visitors.
10) Google’s John Mueller explains passage ranking in more detail.
11) Facebook shields millions of VIP users from standard moderation protocols, per report.
12) Google Maps local listing overlay image carousel.
13) Reddit launches new updates for its ad platform, including bid recommendations.
14) Google featured snippet bubble links now showing in US search results.
More insights to explore…
Guide: Free Twitter marketing strategies for small businesses.
Why agencies and B2B leaders need scheduled performance snapshots.
“Do more of the meaningful work”: How publishers can create more impact by doing less.
Have an awesome weekend!
— Itay Paz
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