What is DV360?

Source: Google DV360

DV360, also known as Display and Video 360 (evolution of DoubleClick Bid Manager) is Google Marketing Platform’s demand-side platform for programmatic media buying, allowing advertisers and marketers to activate media buys with a maximum control. It offers a single tool for planning campaigns, designing and managing creative, organizing and applying audience data, finding and buying inventory, and measuring and optimizing campaigns.

Display & Video 360 is the evolution and consolidation of DoubleClick Bid Manager, Campaign Manager, Studio, and Audience Center. It offers a single tool for planning campaigns, designing and managing creative, organizing and applying audience data, finding and buying inventory, and measuring and optimizing campaigns.

Display & Video 360 is a single, integrated tool that helps creative, data, and media teams work together to execute end-to-end campaigns.