How to Improve Core Web Vitals Scores & Page Experience Signals?

In 2021, Google will be updating its algorithm to incorporate page experience as a ranking signal. The aim of this change is to factor in the user experience of pages being returned in the SERPs, rather than the traditional and more objective signals such as PageRank and on-page targeting that have been used historically.

With this upcoming update approaching, it is critical to understand the different facets of page experience and how to optimize your site for each one of them.

The aim of this change is to factor in the user experience of pages being returned in the SERPs, rather than the traditional and more objective signals such as PageRank and on-page targeting that have been used historically.

With this upcoming update approaching, it is critical to understand the different facets of page experience and how to optimize your site for each one of them.

Luckily, Google has announced the different elements that will feed into determining the overall experience of a page. These are:

Core Web Vitals: A combination of three key performance metrics – Largest Concertful Paint, First Input Delay and Cumulative Layout Shift – that measure the visual loading, interactivity, and visual stability of a page as it loads for users.

Mobile-Friendliness: Looks at how easy websites are to use and navigate on mobile devices, including the readability of content and whether links and on-page elements are clickable and accessible.

Safe Browsing: Assesses whether a site has issues such as malware, phishing and hacked content, to ensure that users can browse safely.

HTTPS: Focuses on whether the connection of a website is secure and if the site is being served over HTTPS as recommended, or not.

Non-Intrusive Interstitials: Ensures that crucial on-page content is not obstructed for users as they are browsing.

Is your site ready for the big Google algorithm update coming in 2021? Here are seven user page experience aspects to focus on and how to optimize them.

Read more here.