ECOMMERCE
What is Headless Ecommerce?
Discover what is headless ecommerce, headless ecommerce meaning and what does headless ecommerce mean for your organization.
Headless Ecommerce
Headless ecommerce is one where the technology backend and the frontend are decoupled, and then connected via a series of APIs – this introduces a phenomenal amount of agility to the system because it allows new frontends to be created rapidly without sacrificing the integrity of a unified system. An API can connect to (almost) anything, and so it is not surprising that the first set of “heads” that brands are choosing to activate are social platforms.
Headless Ecommerce Meaning
While a lot of headlines in 2020 around social ecommerce were dominated by integrations of a social platform with an ecommerce platform (e.g. Shopify and TikTok) this in some ways misses the forest for the trees, because social ecommerce will be driven more significantly by brands implementing a headless architecture.
Up until this point, this has been an interesting technological choice and marketers may be tempted to defer to the CTO on this – but this would be wrong. To not unleash the full potential of a headless architecture by plugging it into the marketing decisions you make would be the equivalent of buying a Ferrari and only driving it to the end of the driveway.
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