What Is TikTok Ads?
TikTok Ads is an advertising platform for businesses and a unique engagement solutions and immersive formats to creatively and authentically connect with audiences around the world.
TikTok is the leading destination for short-form mobile video, providing content that is exciting, spontaneous, and genuine. As one of the most popular apps in the world, TikTok provides companies an opportunity to reach a large community of users who prioritize entertainment and authenticity.
No matter how big or small your business, no matter what you’re making or selling, TikTok believe your brand deserves to be discovered here and with this in mind, you can advertise on TikTok using the TikTok Ads.
What Is TikTok Ads Manager?
With TikTok Ads Manager, companies and marketers have access to the global audience of TikTok and our family of other apps. From targeting, ad creation, insight reports, and ad management tools – TikTok Ads Manager offers you a powerful, yet easy-to-use platform that will help you reach audiences that love your products or services.
Why Advertise on TikTok Ads?
As one of the world’s most downloaded apps in 2020, TikTok’s audiences span over 150 countries around the world. Our diverse products and their audiences will help you reach more customers and drive traffic to your business.
On TikTok Ads Manager, you are able to access our family of apps, which covers multiple verticals, including entertainment, news and content discovery apps. This enables you to find the users most suitable for your products based on your marketing goals.
Who Should Advertise on TikTok?
While searching for examples of effective TikTok ads, we found several major brands advertising on TikTok. We’ll share these ads later in the post. Here are some key stats that can help you determine if your business should advertise on TikTok.
Are TikTok Ads Right for Any Business?
With more than 500 million active users worldwide, TikTok presents an enormous opportunity to advertisers. Not only has TikTok surpassed Twitter and Snapchat in popularity but it’s also less saturated with ads than its older counterparts. The visual app—which allows users to edit and share 15-second videos with built-in filters, effects, and music—has truly shaken up the marketing world with its unprecedented virality.
What Is the Target Demographic for Your Business?
If younger people are one of the primary audiences for your business, TikTok ads could be a worthwhile investment for you. With 66% of TikTok’s users younger than 30 (41% are ages 16–24), this isn’t the right platform for businesses that cater to older audiences.