Morning Dough
To: Dough Readers


TikTok Has Launched A Marketing Partner Program For Advertisers

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TikTok has announced the launch of a new Marketing Partner Program, which is a latest business development in its platform in its efforts to push its expansion with advertisers and maximize opportunity for brands, large and small, to join TikTok.

“We’re building new opportunities for marketers to be creative storytellers and meaningfully engage with the TikTok community” said Melissa Yang, Head of Ecosystem Partnerships, TikTok. Adding: “we’re thrilled to collaborate with some of the most strategic and trusted leaders in the advertising industry and continue giving marketers access to more tools to successfully create, measure and optimize ad campaigns on TikTok.”

Brands large and small are finding new and unique ways to engage with the TikTok community, and we’ve seen time and time again that our users enjoy engaging with the brands they love. Today, we’re excited to extend our capabilities for marketers to express themselves creatively and connect with the TikTok community with the official introduction of the TikTok For Business Marketing Partner Program.

Read more here.