ECOMMERCE
Google Launches Mini-Site of Holiday Marketing Resources
Source: YouTube
Google launches a new hub of holiday marketing resources to help marketers reach customers across Search, Shopping, and Maps. The mini-site contains personalized recommendations to assist businesses with reaching shoppers across Google Search, Google Shopping, and Google Maps.
Reaching customers online is especially crucial this year, as Google points to a study showing 71% of US adults plan to do more than half of their shopping digitally.
Those shoppers say they’re open to buying from new retailers, especially local small businesses.
To be exact – 66% of people in the US who plan to shop this holiday season say they will shop more at local small businesses.
Google is helping to ensure customers can find those local businesses online by putting together a hub of holiday marketing resources.
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