How to Sell Products with Facebook Shops: A Guide for Marketers

Source: Facebook

15% of the social media users in the US use Facebook to shop, making it the second social network after Pinterest where they shop the most. This means the onus is on you to make buyers’ shopping experience as seamless as possible, which brings us to Facebook Shops.

This is the latest Facebook update and, by far, the biggest jump into ecommerce after Facebook Marketplace and Shop Pages.

Facebook Shops catalogs your products in collections, allowing interested customers to browse, save, share, and even buy your products within the app.

Shops catalogs your products in collections, allowing interested customers to browse, save, share, and even buy your products within the app.

Wondering How To Set Up A Facebook Shop?

Let’s walk you through the benefits Shops offers, what you need to create a shop, and how to set it up.

Here we go.

What Is A Facebook Shop Page?

It can be easy to get confused between a Facebook Shop page and Facebook Shop owing to their names.

But, it’s simple: hop pages are predecessors to Shops. Facebook has announced shop pages will gradually be converted into Shops and owners will get an email, notification, or both informing them.

What’s more, Facebook Shops gives you the option to offer in-app checkout (currently only available in the US). On the flip side, shop pages direct users to your website for completing their order.

What Are The Facebook Shop Fees?

While setting up a Facebook store is free of cost, there’s a Facebook shop fee applicable for orders processed using the in-app checkout option. This transaction fee amounts to 5% on every order or a straight cut of USD 0.40 for orders of USD 8.00 or less.

Read more here.