Morning Dough
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To: Dough Readers

September 23, 2020

Morning Dough

Good Morning.

As I’m finalizing the today’s issue, my daughter is sitting next to me, having a zoom English class as kids are not going to the physical school in Israel (like many other places worldwide… or soon to be).

For years we were told it can’t be done, kids need to be at school to learn. I do agree kids need to be in schools to get more than just education, but the actual education part of it, can be done online.

This proves that even when we have constraints, there is always a way to overcome them and do it. Something to think about…

A few things happening:

1) Facebook will let people claim ownership of images and issue takedown requests.

2) Google brings back humans to take over moderating YouTube content from A.I.

3) Over 50% of customers will buy from a brand with a strong personality.

4) Feds: Amazon staffers took bribes to prop up sketchy merchants, products.

Don’t miss the email deliverability test results as when you control the mail you control… information.

Have an awesome day!
— Itay Paz

EMAIL MARKETING

This is the sixth email deliverability test carried out and as with every test, it brought quite a few surprises. The results include: Deliverability to Most Popular Mailbox Providers, Overall ratings based on historical performance & How does this affect my email marketing strategy.

Find out where your emails ended up for each provider: the main inbox, another tab, the spam folder, or if they went missing.

Read more here.

GOOGLE ADSENSE

Google AdSense is a popular tool for making money online through your website or blog through advertising, but it’s not the only choice out there. There are lots of Adsense alternatives you might want to check out – here are the best 21 AdSense alternative to consider for your website.

Read more here.

Additional Links:

A guide to common AdSense policy questions (Google)

What is the difference between estimated and finalized earnings in AdSense? (Monetizemore)

93% of My AdSense Revenue of June 2020 Marked Invalid, How is that Possible? (Google)

How to start making money online with Google AdSense (Monetizemore)

Ever wondered what’s the average CPM of Googe AdSense? (HeaderBidding)

ECOMMERCE

Source: Facebook

15% of the social media users in the US use Facebook to shop, making it the second social network after Pinterest where they shop the most. This means the onus is on you to make buyers’ shopping experience as seamless as possible, which brings us to Facebook Shops.

This is the latest Facebook update and, by far, the biggest jump into ecommerce after Facebook Marketplace and Shop Pages.

Wondering how to set up a Facebook shop the right way?

Read more here.

WHAT ELSE IN THE OVEN

Why Small and Medium-Sized Businesses (SMBs) Need to Take Customer Experience (CX) Seriously (60 Second Marketer)

Third-Party Cookie Ban Could Bolster Antitrust Case Against Google: Agency Employees Are Super Stressed (AdExchanger)

Gift Cards Can’t Be Sold On Google Shopping With Buy on Google (SE Roundtable)

4 Ways to Buy YouTube Subscribers And Whether You Should (Jeff Bullas)

Get The Marketers’ Guide To TikTok Analytics (sproutsocial)

Google Search Changes Make In-Store Shopping Easier (SEJ)

Track These 3 SEO KPIs to Make Better Marketing Decisions (ahrefs)

BUSINESS

Negotiating contracts, writing invoices, and managing taxes are scary thoughts for most freelancers and could be a big challenge.

The goal of the definitive guide is to help you by providing you with a roadmap for how to stay on top of your legal duties as a freelance writer, developer, designer, marketer, photographer, or any other freelancer.

Read more here.

ECOMMERCE

Ever wonder how it will be to own your own product having thousands of marketers, worldwide to drive traffic to your website generating sales?

Sounds good?

It can be good and even great but it all starts with having the right product as bringing your vision for an original product to life is frequently one of the biggest hurdles for aspiring entrepreneurs.

Using these new product development processes in 6 steps can help you create the right product and be insanely successful.

Read more here.

Itay Paz

Itay Paz
Founder & CEO
Morning Dough
Follow Itay: Twitter / Facebook

Copyright 2020 Morning Dough. All rights reserved.
POBox 1822, Kadima, 6092000, Israel

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