How to Increase Video Engagement?

Discover how to increase video engagement, what is average video engagement and get the list of the best 16 ways to improve your average video engagement.

There’s more to creating engaging videos than having a great script and ensuring audio and video quality. To boost your video engagement, follow these 16 tips.

74% of marketers say that videos are more effective at generating leads than blog posts.

But using video to generate more leads for your business requires more than just publishing videos. You have to create engaging videos—videos that encourage people to press play and continue watching from beginning to end.

After all, it’s hard to generate leads if no one’s watching the videos you publish. So, in this guide, dozens of marketers weigh in with their expert opinion on how to create engaging videos and increase video engagement.

What is Average Video Engagement?

The Average video engagement is a measurement that helps you understand how much of your video people spend watching.

Engagement is calculated by taking the overall number of plays for an individual video and multiplying it by the length (in time) of that same video.

This number represents a 100% engagement (Everyone who viewed the video, watched the entire video).

To measure average engagement, you have to then take the actual hours watched on the videos and divide them by the first number calculated.

So for our latest survey, we set out to determine what aspects of a video have the greatest impact on viewer engagement. We asked about all of the standard things: video and audio quality, script, length, format, and talent.

The responses show that not only are all of these basic things important, there are also many additional aspects that are key to engagement. The two options that received the most votes were “video quality” and “other.”

Best 16 Ways to Improve Average Video Engagement

Obviously, there’s much more to creating engaging videos than we anticipated. So, what are those other things that drive video engagement, and how do successful video marketers ensure that they get the basics—like quality, length, and format—right?

To find out, we asked 25 marketers to share the tactics they’ve used to increase their average engagement for videos. Here’s what they recommend.

1) Focus on Quality First.

2) Create a Compelling Introduction.

3) Ask a Question.

4) Evoke Emotions.

5) Include Annotations, Visual Cues, and CTAs.

6) Include Shoutouts.

7) Keep it Short.

8) Or Structure Longer Videos Appropriately.

9) Format Your Video for Each Platform.

10) Cater Your Content to Each Platform.

11) Have Someone Host Your Video.

12) Create an Enticing Thumbnail.

13) Optimize Your Video for Search.

14) Include Subtitles.

15) Promote Your Video.

16) Review Your Analytics Regularly.

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