Morning Dough
💰 Silly But Harmful
To: Dough Readers

September 11, 2020

Morning Dough

Good Morning & Happy Friday.

My daughter, Maya, asked me why the keyboard is not arranged in alphabetical order. I didn’t know why, and I was intrigued.

We ‘asked’ Google to find that the reason goes back to the time of manual typewriters. Originally typewriters had keys arranged in an alphabetical order (like you would imagine they would be), but people typed so fast that the mechanical character arms got tangled up. So the keys were randomly positioned to actually slow down typing and prevent key jams.

The QWERTY keyboards, we all know and use, were made so one could type using keys from the top row of the keyboard. This random arrangement became standard.

Don’t miss the 8 silly but harmful SEO mistakes even professionals make.

Have an awesome weekend!
— Itay Paz

TIKTOK MARKETING

Source: Kon Karampelas/unsplash.com

TikTok is addictive. The myriad of creative short-form user-generated videos that fuel this platform is trending like nothing we have seen before.

Whether they’re cute, hilarious, meaningful, shocking, or just fun to watch, TikTok videos have captured the younger generation and are spreading like wildfire across society.

The addictive and viral nature of this form of content is perfect for a social media contest. But it’s not just about wasting time watching videos, TikTok contests can generate significant interest for your brand and improve your lead flow.

The principles for running a TikTok contest aren’t too different from any other form of social media giveaway but there are a few subtleties and first you need to determine your goals and expectations.

Read more here.

Additional Links:

9 Ideas for Creative TikTok Videos that Will Engage Your Followers (Hootsuite)

How to Use TikTok Challenges for Business (Social Media Examiner)

DIGITAL MARKETING

Source: Zapier

Nearly two-thirds of knowledge workers currently use automation software & applications at work—and nearly a fifth (18 percent) intend to use it in the future, according to Zapier survey.

Ask knowledge workers why they use automation software, and the most common answers are all about self-improvement and agility: completing tasks faster, focusing on things that matter, and being more organized are all near the top of the list. Here are the most common responses.

* Automation software helps me complete tasks faster – 43 percent
* Automation software helps me be more organized at work – 40 percent
* Automation software improves the way I work overall – 38 percent
* Automation software helps me and my team focus on important work – 36 percent

Read more here.

Additional Links:

23 Marketing Automation Tools You Need to Use (Neil Patel)

35 Marketing Automation Tools for 2021 By Use Case (leadfeeder)

ONLINE MARKETING TOOLS & RESOURCES

Source: Google

Consumer behavior is changing rapidly and unpredictably amid the coronavirus pandemic. Use this interactive tool to understand fast-rising retail categories in Google Search, the locations where they’re growing, and the queries associated with them. The data will update daily to reflect changes in Search interests.

Read more here.

WHAT ELSE IN THE OVEN

Become a Google Partner and Join the Google Ads Inner Circle (Neil Patel)

Engagement Rates For Instagram Carousels Are Higher Than Video Or Image Alone (Business of Apps)

Google Asks You To Verify These Facts (SEO Roundtable)

8 Silly But Harmful SEO Mistakes Even Professionals Make (SEJ)

4 Out of 5 Global Consumers Became Loyal To New Brands Purchased During Quarantine (Bazaarvoice)

How to Manage Multiple YouTube Channels: Tips and Tools (Hootsuite)

The Only Two Stress Management Strategies You’ll Need (Oberlo)

How to Choose Google My Business Categories With Cool Tools (MOZ)

LINK BUILDING

Source: SEJ

Shorter content earns the most backlinks, on average, according to an analysis of over 5,000 articles: the most linked-to articles are averaging 695 words in length.

This interesting study includes further analysis of content length, as well as insights on: Most shared articles, Most linked-to articles, Evergreen vs. timely content.

Read more here.

BUSINESS MARKETING

Source: Perform Insider

G Suite is a collection of online apps by Google that businesses and individuals could use to enhance workflow and productivity. Before this suite came along, you probably depended on Microsoft Office to get anything done in a team setting.

Is Goggle Suite For You?

Read more here.

Additional Links:

Office 365 VS G Suite: Which One Is Right For Your Business? (YouTube)

Itay Paz

Itay Paz
Founder & CEO
Morning Dough
Follow Itay: Twitter / Facebook

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POBox 1822, Kadima, 6092000, Israel

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