These days, there are tons of digital marketing options available to choose from. Most small businesses focus entirely on channels like social media, instead of email marketing, as a primary means of connecting with their audience – and that’s a mistake. It means they are losing out on a lot of opportunities.

Over 90% of adults in the U.S. use email. Despite the growth in the use of social messaging apps, over 74% of teenagers are using email, as well. 

As you can see, small businesses stand to gain a lot from email marketing. No matter who your ideal customers are, or where they live, work, or play, they likely have an email account where you can reach them.

Whether you’re running a small business website, an ecommerce shop, or a blog, email is a powerful digital marketing tool that will help you attract and convert new customers as well as retain your current ones.

Discover how you can use this channel to drive explosive growth for your small business.

Read more here.