SOCIAL MEDIA MARKETING
What does FYP Stand For?
FYP stands for “For Your Page” which refers to the page a person is shown that TikTok fills with videos you think you’ll enjoy most from what you’ve watched and interacted most within the past.
‘FYP’ is thought to be part of a curation algorithm that TikTok uses to surface content to your landing page, the ‘explore’ page of TikTok and videos you are more likely to be interested in watching and engaging with.
This also means for people creating content, they have a chance for their stuff to be shown to more people which helps videos and the users behind them become more popular, hence why so many people add the tag to their content.
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