Discover what is viral marketing and the 7 best viral marketing campaign examples to inspire you to create your own viral marketing campaigns.
What is Viral Marketing, Why It’s Awesome and How to Do It?
If you use the internet, chances are you’ve heard the phrase ‘gone viral’. Going viral may happen when an image or video content is very funny or super interesting. When someone sees it and feels like they need to show their friends and family right away.
Going Viral is like a virus; it spreads very fast through social media, email, the news, and more.
Remember Gangnam Style by Psy released on July 15, 2012? It was the first video to ever hit 1 billion views on Youtube and all it takes was only 159 days. (On 12/29/2020 it has 3.9 billion views!)
This is an amazing example of Going Viral and is what digital agencies want because it’s the best form of marketing.
Before Gang Nam Style went viral, hardly anyone outside of Korea heard of Psy, the K-pop legend. That all changed fast as history proves it.
but What is Viral Marketing and how can we take advantage of it as internet marketers?
I’ve decided to do some research and here are the answers I found to my questions, with some killer examples too.
What does the Term Viral Marketing Mean?
Viral Marketing is when your content is so good it will get shared by everyone that sees it. People may share it through Social Media like Facebook. Instagram, Linked In, Whatsapp, Skype, or Telegram. Talk about it to their friends on a Zoom meeting call. Call grandma via the old school telephone or send a fax. (Just kidding). The point is, when something goes viral it’s so good people will go out of their way to share it with everyone they can.
In 1999 there was a huge Viral marketing sensation that first aired on Monday Night Football. It was so good it became a pop-culture catchphrase and people would call their friends to scream “WHASSUP?” into the phone then hang up. This amazing feat of viral marketing was the brainchild of the great talent at DDB Chicago.