SOCIAL MEDIA MAREKTING
Best Instagram Metrics Every Marketer Should Track
There is no better time than now to leverage your Instagram marketing strategy, now, more than ever, and you can use these 20 metrics, shared by 40 social media pros, worth.
What’s considered a healthy follower growth rate on Instagram?
Do you know the difference between reach and impressions?
Or, how many people who view your Instagram story ads end up buying one of your products?
If you are using Instagram as a marketing channel for your business, these are the metrics you need to track to improve the performance of your campaigns.
20 Instagram Analytics to Track and Measure your Performance
When it comes to measuring your Instagram performance, it can be helpful to think about the metrics you track in four main buckets:
* Post Engagement
* Story Engagement
20 Instagram Metrics Every Marketer Should Track
1) Follower Growth
Post Engagement Metrics
4) Hashtag Usage
5) Engagement Ratio
6) Engagement Rate Per Follower
7) Referral Traffic
11) Story Views
12) Story Engagement Ratio
13) Story Retention Rate
14) Ad Campaign Click-through Rate
15) Return on Ad Spend (ROAS)
16) Bounce Rate
18) Ad Demographics
20) Ad Impressions
Read more here.