How to Turn One Piece of Content into Multiple for SEO
As most SEO specialists have learned, you must create quality content to grow organically. The same thing can be said for businesses that are building a social media presence or a new newsletter following.
But as people consume more and more content each day, they become less receptive to basic content that doesn’t provide a new perspective. To counter this issue, you must make sure that your content is native to each platform you publish on.
However, that doesn’t mean that you need to start from scratch. There’s a way to take one content idea and turn it into multiple, which can scale across multiple platforms and improve your brand awareness.
It takes time to write a brand-new blog article every day, especially when you’re an in-house team with a low number of resources and budget. The biggest challenge here is building a content strategy at scale.
How Do You Create A Lot Of Great Content?
You start with video.
If you have a video on a relevant topic, it can be repurposed into various individual pieces of content and distributed over a period of time across the right channels. Let’s walk through the process.
Using Video To Scale Content
Did you know that the average person types at 41 words per minute (WPM), but the average person speaks at about 150 WPM? That is about 3.5 times faster speaking rather than typing.
In fact, this article was transcribed.
For every article you write about, you must do extensive research, write out your first draft, edit, make changes, and more. It can consume an entire workday.
An easier way to do this? Record yourself on Loom or another video software, save it, and send the video file to an audio/video transcription service. There are so many tools, like Rev.com or TranscribeMe, that do this for relatively cheap.
Of course, even if you’re relying on text-to-speech, there’s still editing time to take into account, and some would argue it will take MORE time to edit a text-to-speech transcription. There isn’t a “best way” to create content, however, for those who aren’t strong writers but are strong speakers, transcription will be a powerful way to move at a quicker pace.
The Step-By-Step Process
Once you write out your content, how do you ensure that people read it?
Like any other content strategy, make sure that the process of planning, creating, and executing is written down (most likely digitally in a spreadsheet or tracking tool) and followed.
Let’s break down how to get the most out of your content:
- Grab attention with your topic
- Create an outline for the blog
- Pick your poison (distribution strategy)
- Your time to shine
- Transcribe your video
- Alter transcription into blog format
- Chop your video into digestible parts
Read more here.