September 24, 2020
Good Morning.
A few things happening:
1) Can text message-based news work? Indiana’s The New Paper thinks so.
2) New emoji approved to help express the anguish of 2020.
3) What you can Expect From Shopify For BFCM (Black Friday Cyber Monday).
4) WhatsApp will soon let you send self-destructing photos.
Have a great Thursday!
— Itay Paz
Walmart confirmed over the weekend it had tentatively agreed to purchase a 7.5% stake of TikTok in the U.S., alongside Oracle’s larger 12.5% stake.
That deal could be a boon for the retailer’s tiny but fast growing advertising business.
Although it’s known for its big-box stores, Walmart has an advertising business that resembles Amazon’s, albeit on a much smaller scale. On Walmart’s own website, advertisers can sponsor their products to appear prominently in search or on product detail pages. It also has a display advertising network, which lets advertisers reach Walmart customers both on the retailer’s own digital properties and off-site, whether that’s on other websites or on social channels like Instagram or Pinterest.
Read more here.
Additional Links:
As most SEO specialists have learned, you must create quality content to grow organically. The same thing can be said for businesses that are building a social media presence or a new newsletter following.
But as people consume more and more content each day, they become less receptive to basic content that doesn’t provide a new perspective. To counter this issue, you must make sure that your content is native to each platform you publish on.
There’s a great tactic to take one content idea and turn it into multiple pieces of content, which can scale across multiple platforms and improve your brand awareness.
Read more here.
How long should your emails be? It’s a question that marketers have been asking themselves for years. Go too long and you may overwhelm subscribers causing them to abandon your email.
An exhaustive study involving over 40 million emails to determine the factors led to getting responses. The top factor was the number of words in an email: highest email response rate was 51 percent for emails with 75 – 100 words.
Read more here.
TikTok May Still Face Restrictions in the US, as Final Details of Proposed Oracle Deal are Ironed Out (Social Media Today)
YouTube Removed Twice As Many Videos Between April and June (SEJ)
What Will Small Business Be Like in 2030? (Small Business Trends)
Lessons from Week #3 of the FIPP World Media Congress (WNIP)
Safe Escapes: How Consumers Are Traveling During The Pandemic (Google)
The Importance of Transparency in Business (Oberlo)
How to Get the Most Out of Attending a Digital Event (TNW)
Choosing the best possible domain name for your website is absolutely critical. Your domain name is something that deserves hours, if not days, of thought, and it’s no exaggeration to say that, in some circumstances, making the wrong choice can break a business. In short: Choosing a domain name is something every website owner needs to ensure they get right — ideally before they do anything else, and ESPECIALLY if the website will be serving a commercial purpose.
Read more here.
Additional Link:
Tips and Tools for Great Business Names (Small Business Names)
Do you want to learn how to use Instagram to grow your blog? In this Instagram for bloggers guide, we’ll show you how to boost your blog readership and build a strong social media presence.
For someone that’s just started a blog, finding the perfect method to grow your blog’s traffic can be tricky.
Here is the guide to help you promote your blog on Instagram, including how to use Instagram as a blogging platform, how to attract and find readers, how to embed your Instagram feed on your WordPress blog for maximum engagement, and much more.
Read more here.
Additional Link:
How to Manage Instagram From Your Computer (Social Media Examiner)
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