How to Improve Email Open Rate?

Discover how to improve email marketing open rate using these 15 powerful and easy ways you can use right now to dramatically increase email open rates.

The money is in the email list, right? I am sure that you’ve read this before but in order to take advantage of your list, you first need to improve your email open rates.

According to recent studies, the average email open rate for all industries is 21.3%. This means that 8 out of 10 emails you send out will never be opened by their recipients.

This is a huge number and things can get worse if your email open rate is not close to the industry average.

Despite these statistics, email marketing is still a great sales tool and every effort you make to improve your email open and click-through rates can positively impact your sales and revenue.

In this guide, you’ll learn 15 easy ways you can use right now that will dramatically increase your email open rates.

Why is the email open rate important?

How to improve the email open rate?

Why is the email open rate important?

Maximize your email list potential

Let’s say that you have a list of 1000 subscribers, an email open rate of 10% and a click rate of 2% (the average for all industries is 2.62%).

This means that every time you send out an email campaign only 100 people will open it and only 2 will click a link in the email and visit your website.

If you manage to increase your email open rate to 20%, then it means that 200 people will open your email and 4 will click a link and visit your website. That’s a 100% increase with the same list.

Avoid spam filters

Another reason why email open rate is important that many people neglect is that it can impact the future performance of your campaigns.

When you send out email campaigns that have email open rates that are lower than the expected average, then email spam filters will eventually mark your future emails as spam and it will never reach the inbox of the recipients.

So, it is important to take the necessary actions to maximize your open rates and protect the integrity of your domain and email list.

Improve Your Email Open Rate (15 Easy Tweaks)

Here are the 15 best ways to increase email open rates right now:

1) Optimize your subject lines.

2) Write to the first person, make it personal.

3) Stay away from spam filters.

4) Find the best time to email your subscribers.

5) Improve email content quality.

6) Check mobile compatibility.

7) Clean up your list regularly.

8) Earn your subscribers the hard way.

9) Use email authentication.

10) Segment your list.

11) Re-send emails to non-openers.

12) Make it easy to unsubscribe from your list.

13) Send a great welcome email.

14) Keep your list active.

15) Optimize the email preview snippet.

Read more here.

Additional Links:

How to Increase Email CTR?

What is a Good Click-Through-Rate?