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ECOMMERCE

What does ASIN Mean?

ASIN (Amazon Standard Identification Number) means a ten-digit alphanumeric code that identifies products on Amazon. It’s unique for each product and is assigned when you create a new product in Amazon’s catalog.  Almost every product on Amazon has an ASIN except for books (they use the ISBN or International Standard Book Number in place of an ASIN). Getting this Amazon identifier for your products is necessary before you can sell them on Amazon.

 

When to Create a New ASIN and When to Use an Existing ASIN?

For any single product sold on Amazon, there should only be one ASIN and one product detail page. This makes it easier for customers to navigate Amazon’s massive catalog. Any duplicate products and their ASINs are eventually merged.

What is ASIN Number?

ASIN stands for Amazon Standard Identification Number. It’s a 10-charcter alphanumeric unique identifier that’s assigned by Amazon.com and its partners. It’s primarily used for product-identification within their product catalog. For books, the ASIN is the same as the ISBN number.

ASINs are only guaranteed unique within a marketplace. So, different national Amazon sites may use different ASINs for the same product.

What does ASIN Mean?

Using an Existing ASIN

Before you sell an item on Amazon, check if an ASIN already exists for that product. If there is one, you can start selling by creating an offer under that ASIN. When you do this, you share the ASIN with every other seller offering the same product. This is generally the case for resellers, retailers, and products with wide distribution.

Creating a New ASIN

If an ASIN doesn’t exist, then you’ll need to create a new product in Amazon’s catalog first. Once you’ve created a new product, Amazon will assign it a unique ASIN and you can begin selling. This is commonly the case for brand owners, private-labels, and sellers with exclusive distribution rights.

In short, you only need to create a new ASIN if the product you want to sell is not in Amazon’s catalog.

ASIN Meaning Amazon

Amazon Standard Identification Numbers (ASINs) are unique blocks of 10 letters and/or numbers that identify items. You can find the ASIN on the item’s product information page at Amazon.com. For books, the ASIN is the same as the ISBN number, but for all other products a new ASIN is created when the item is uploaded to our catalogue. You will find an item’s ASIN on the product detail page alongside further details relating to the item, which may include information such as size, number of pages (if it’s a book) or number of discs (if it’s a CD).

ASINs can be used to search for items in our catalogue. If you know the ASIN or ISBN of the item you are looking for, simply type it into the search box (which can be found near the top of most pages), hit the “Go” button and, if the item is listed in our catalogue, it will appear in your search results.

Read more here.

 

Amazon, Ecommerce, Marketing Terms
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