How to Increase Sales Ecommerce Website?

Source: eMarketer

Discover how to increase sales ecommerce website, how much is the ecommerce industry worth and the 17 reasons tour ecommerce sales aren’t improving, taking a bigger chunk of the ecommerce revenues are projected to grow to $6.54 trillion in 2022. If you’d like a slice of the pie, make sure you don’t make these common mistakes.

You have a great product. And you know it’ll sell like hotcakes.

You invest money and time into building an amazing eCommerce store.

Now you wait for sales to come pouring in.

But… crickets.

Sales are trickling in, but not enough. Weeks turn into months and your sales aren’t increasing.

Why? What are you doing wrong?

That’s exactly what we’ll discuss in this article.

How Much is the eCommerce Industry Worth?

The eCommerce industry is on a boom.

In 2019, retail e–commerce sales worldwide amounted to $3.53 trillion and e-retail revenues are projected to grow to $6.54 trillion in 2022.

And that’s not it.

Despite the current pandemic and the uncertainty, US retailers pulled in a whopping $10.84 billion in online sales and made it the biggest US online shopping day ever.

And it’s only expected to increase. According to eMarketer, eCommerce sales will reach 14.4% of all US retail spending this year and 19.2% by 2024.

17 Reasons Why You Can’t Increase Your eCommerce Sales

“There are several reasons eCommerce stores have difficulty increasing sales.” Explains Janice Wald of Mostly Blogging.

“People are shopping online more than ever due to the pandemic. However, because of the pandemic, consumers are worried about health and money. Since money does not come as easy as it used to, eCommerce stores are struggling. Even if money isn’t a problem, consumers are worried it might become an issue.”

So, if you’re not seeing as many sales as you predicted and would like to amp them up, read on.

How to Increase Ecommerce Sales?

We’ve got 33 marketers on board to explain some of the common mistakes ecommerce brands make during their sales process:

1) Failure to send traffic to popular products.

2) Relying on old technologies.

3) Not targeting the right audience.

4) Only focusing on one-time purchases.

5) Not optimizing products for search intent.

6) Low-quality visuals.

7) Low site speed.

8) Not having multiple revenue streams.

9) Too many steps to make a purchase.

10) Poor product descriptions.

11) Bad eCommerce UX.

12) Focusing on just paid ads.

13) Not taking advantage of Google Shopping Ads.

14) Not remarketing effectively.

15) Lack of social proof.

16) Inadequate product research.

17) Fail to maintain customer loyalty.

Read more here.