ECOMMERCE
How to Reduce Returns in Ecommerce?
Discover how to reduce returns in ecommerce, the main reasons that you have returns and the top 7 best ways to reduce returns in ecommerce.
As business owners, problem solvers, and innovators, we often encounter obstacles that at first are seemingly impossible to get a handle on — let alone full control over.
Even the savviest and most experienced of Shopify retailers have felt powerless and stripped of control when they have come to face one of the most menacing and rowdy problems known to the modern world.
We’re talking about your runaway Shopify returns problem.
The Reality of Shopify Returns & Exchanges
While product returns and exchanges may seem like an uncontrollable phenomenon, the truth of the matter is, retailers have the power to shape the magnitude of their returns and exchanges.
The quicker you realize this, the faster you can understand how your eCommerce return rate impacts all aspects of your business.
Front-End Costs of Product Returns
Many retailers are able to pick up on the initial front-end costs of product returns, as they present the most immediate harm to your Shopify store.
Let’s take a look at the basic damage a product return does to your ecommerce store:
1) Cost of Refund
Lost sale and unhappy customer.
2) Shipping Costs
When retailers offer free shipping and free returns to the customer, they’re making an investment into the customer by paying for transportation costs. This investment is lost when a product is sent back to the retailer.
3) Cost of Product Dispositions
When a product is returned, it must be inspected and placed within one of several categories, ranging from resale to liquidation. When returned products are liquidated, they are sold for much less than their original value.
Reduce Returns in Ecommerce
Here are the top 7 best ways to reduce returns in ecommerce:
1) Adopt a Liberal Returns Policy.
2) Segment Your Customer Database.
3) High-Quality Visuals to Your Product Pages.
4) Focus on Customer Feedback.
5) Leverage Data Driven E-mails.
6) Incorporate Customer Reviews.
7) Constant Analysis.
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