Amazon’s new analytics tool gives brands a front-row seat to in-store shopping

Amazon launched its newest analytic tool, Store Analytics, which provides anonymous and aggregated data about which products shoppers are discovering, considering and purchasing to brands to help improve in-store performance and marketing, according to a press release.

Store Analytics shares shopping behavior in U.S. Amazon Go and Amazon Fresh locations that utilize Just Walk Out technology, which tracks items that customers walk out with so they can skip checkout lines, and Amazon Dash Cart, a smart-cart that tracks what goes in and out of shoppers’ carts and charges them accordingly from the cart itself.

The data shared is stored securely in the cloud and doesn’t include personal information, but instead includes details like offer totals, averages and percentages about product and promotion performance. Shoppers can opt out at any time.

 

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