ECOMMERCE
Amazon Grocery or Walmart Grocery? Who is Winning?
Discover who is the real winner between Amazon Grocery service to Walmart Grocery service, which service does the consumer prefer according to the statistics.
Consumer adoption of online grocery—led primarily by Amazon and Walmart—saw hockey-stick growth last year. As these two Goliaths vie for market control, conflicting reports have made it difficult to determine who has the momentum, and where consumers prefer to shop.
Amazon currently holds the largest market share of online grocery. We estimate that Amazon’s US food and beverage sales amounted to $6.13 billion in 2019, or 23.7% of total US food and beverage ecommerce sales. However, a September 2019 survey conducted by The Retail Feedback Group found that 37% of US digital shoppers most recently purchased groceries from Walmart, compared with 29% who used Amazon.
Amazon vs. Walmart: Who’s Really Winning Online Grocery?
But not all consumer data shows the same results. According to a survey conducted by CPG analytics firm TABS Analytics and Caravan Engine, 36% of US internet users said they bought groceries online from Amazon in 2019, vs. 29% who shopped at Walmart.
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