Why Affiliates Should Create an Online Casino Slot Website

Affiliate marketing can be highly lucrative if done right, and no industry is better suited to affiliates than the online casino industry. Online casino gaming has become a lot more popular in recent years thanks to changes in regulations as well as improvements in technology that has led to the introduction of mobile slots, among other changes. Players can now choose from a wide range of different websites to play their favorite real money slots.

In order to find a casino to play at, most Portuguese players do a bit of research to discover which sites offer the best deals and games. This is where affiliates come in, presenting options to players, and giving them information to help them decide which is best.

Our casino and marketing expert Victoria Oliveira (more information here), created this article to pass on affiliate marketing knowledge and let you know why creating an online casino slot website is a great idea.

Why affiliate marketers?

Affiliate marketers can gain revenue for each player that signs up through their site and can also potentially earn a share of the money that each player deposits into their account. Because the popularity of online casinos is growing, an increasing number of affiliate marketers are looking at this area and working out how to get started.

How Affiliates Promote Online Casinos?

The main goal of an affiliate marketer is to generate traffic to a particular site. This is done in a variety of different ways, usually involving a lead generation site with several links to the target. An affiliate such as casino online Portugal sometimes utilizes banners or links with a direct call to action, like registering or depositing in a certain casino. The crucial factor is that casino affiliates bring highly relevant traffic that is interested in casinos and more likely to convert into depositing players.

The most effective affiliate marketing sites know that useful information is the key to attracting visitors and generating leads. As a result, most affiliate sites offer guides on how to win at slots, reviews, and other information to players, helping them enjoy their time at the casino more. By providing informative and useful content, affiliate sites can build trust and authority, which is useful in helping to convince players to sign up for new online casinos.

Why is Affiliate Marketing Effective?

When it comes to promoting online casinos and video slots casino, affiliate marketing is more effective than other forms of marketing for a variety of different reasons. These include:

• Payment based on performance – Unlike some other forms of marketing, affiliate marketing only pays for results. Typical affiliate marketers make money when someone signs up or makes a deposit, so it’s preferred by a lot of casinos. This also means that casinos are more likely to pay higher costs to affiliate sites, as they bring direct results rather than simply increasing traffic.
• Measuring the effectiveness of campaigns – Affiliate marketing allows marketers and casinos to see the results of a campaign by tracking traffic increases as well as conversion rates. It’s always possible to calculate the exact monetary value of each campaign and how much revenue it’s brought in, meaning that the campaign can be tweaked for better results.
• Strong reputation building – Successful affiliate sites seek to build the reputation of the sites they advertise, which is very valuable in the online casino industry. Players only sign up to sites they know they can trust, so the recommendation of a reputable affiliate site means a lot. Gamers can thus avoid online scams with the help of affiliates. This is another reason why casinos are willing to pay big to successful affiliate marketers.

What Do Affiliate Marketers Make?

Affiliate marketing sites generate revenue by sending traffic to online casinos. This is either done through revenue share, cost per action, or a mix of the two.

Revenue share is where affiliates are paid a portion of the net income generated by referred players at the casino. This arrangement is preferred by many affiliates since it provides long-term (sometimes life-long) revenue. It’s also a smart alternative for operators because affiliates are incentivized to bring in high-quality players who will create consistent revenue for the casino. The amount of money that casinos pay to an affiliate varies. Most casino operators change their rate depending on the affiliate, but some sites can earn up to 50% commission.

Meanwhile, cost per action pays the affiliate a set amount for a specific action, such as registering or making a deposit. This is usually a one-time payment or a requirement that the player deposit and/or gamble a particular amount before the affiliate is paid. The fee can be adjusted by the casino operator as the number of players referred by the affiliate grows.