What Is Affiliate Marketing?
Affiliate marketing is form of internet marketing where companies (sometimes referred to as advertisers or merchants) pay people (affiliates) based on their performance promoting an offer via an affiliate link.
In a nutshell, if you’re an affiliate (also referred to as a publisher), you use your skills as a marketer to refer your audience to a product. When someone in your audience decides to buy a product or take an action based on your recommendation, you get a commission or kickback.
The affiliate simply searches for a product they enjoy, then promotes that product and earns a piece of the profit from each sale they make. The sales are tracked via affiliate links from one website to another.
How Does Affiliate Marketing Work?
Because affiliate marketing works by spreading the responsibilities of service or product marketing, it manages to leverage the abilities of a variety of individuals or companies for a more effective marketing strategy while providing a share of the revenues.
The Internet has increased the prominence of affiliate marketing. Amazon popularized the practice by creating an affiliate marketing program whereby websites and bloggers put links to the Amazon page for a reviewed or discussed product to receive advertising fees when a purchase is made. In this sense, affiliate marketing is essentially a pay for performance marketing program where the act of selling is outsourced across a vast network.