Google Launches YouTube Shorts, Shopify Partners Updates and more

Morning Dough

💰 Strong WTF

To: Dough Readers

September 17, 2020

Good Morning & Professional House Cleaners Day. Like most houses today, a proper outside sign should say: “Welcome to Our Home, Office & School”, I am sure now, more than ever, getting a professional to clean the home-office-school, is needed to all.

A few things happening:

1) Amazon starts selling Twitch ad inventory programmatically

2) Important product updates for Shopify Partners.

3) Facebook Launches New Enhancements for Automotive Inventory Ads

4) Facebook introducing Watch Together on Messenger.

5) High Profile Celebrities are ‘Freezing’ Their Facebook and Instagram Accounts in Protest Over Hate Speech

6) Facebook Partners with Coursera on New Social Media Marketing Professional Certificate Program.

via GIPHY

Have an awesome Thursday!
— Itay Paz

VIDEO MARKETING

YouTube Shorts – Google’s Answer to TikTok?

Source: YouTube

YouTube announced the launch of Shorts, A new feature that feels decidedly similar to TikTok.

YouTube Shorts is launching first in India and is described as: “Shorts is a new short-form video experience for creators and artists who want to shoot short, catchy videos using nothing but their mobile phones. “

Read more here.

Additional Link:

More people are streaming YouTube on their TV screens. Here’s what they’re watching (Google)

ONLINE ADVERTISING

Programmatic Advertising: The Definitive Guide for 2020

Source: ClearCode

When you hear the words “programmatic advertising”, what comes to mind?

Either you do not know what this is or maybe you think about demand-side platforms (DSPs) and supply-side platforms (SSPs)? Or about real-time bidding (RTB) and private marketplaces (PMPs)?

Programmatic advertising is a broad term that spans many areas of digital advertising — from AdTech platforms and media-buying methods to advertising channels and mediums.

Discover what programmatic advertising is, how it works, and the technology platforms and processes that power it.

Read more here.

Additional Link:

Imagine there’s no Facebook, where’s the easy media buy? (The Drum)

WHAT ELSE IN THE OVEN

YouTube hit with UK Class Action Style Suit Seeking $3BN+ For ‘Unlawful’ Use Of Kids’ Data (Tech Crunch)

10 UX Lessons I Learned Building My Product From Scratch (TNW)

Google Local Review Attributes With Emojis (SEO Roundtable)

New Ways To Reach Your Audiences With Programmatic Guaranteed (Google)

Facebook Patched A Bug That Let Anyone Find Out Which Private Groups You’ve Joined (TNW)

How to Get Higher-Quality Leads From YouTube: 5 Ways (Social Media Examiner)

Google Shopping Actions: How to Increase Product Visibility for Free (Neil Patel)

57% Of Organizations Are Failing To Plan. Here’s What You Can Do About It (Smart Insights)

ENTREPRENEURSHIP

How to Motivate Yourself: 20 Ways to Find Motivation

It’s not easy to motivate yourself and now more than ever as most people are staying indoors & working from home, keeping social distancing.

If you’re like many people, you know the drill:

Set the alarm early… then can’t get out of bed.
Write a to-do list… then get overwhelmed and escape into a Netflix-binge.
Get excited about goals… then feel guilty for not working on them.
These cycles seem like they’ll never end, right?

All the while, you feel drained, frustrated, full of self-doubt, and – sometimes, just sometimes – like you’ve fallen into a bottomless pit of darkness and despair.

So, what can you do?

Read more here.

SEARCH MARKETING

Local Ranking Factors That Help Your Small Business’ SEO

Source: yoast

If you have a local business, selling products or services, you have to think about the local ranking of your website. Local optimization will help you surface for related search queries in your area. As Google shows local results first in a lot of cases, you need to make sure Google understands where you are located, which obviously improves your chances to rank locally.

Read more here.

Itay Paz
Founder & CEO
Morning Dough
Follow Itay: Twitter / Facebook

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