Morning Dough
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To: Dough Readers

October 12, 2020

Morning Dough

Good Morning & Happy Thanksgiving in Canada.

You might be asking yourself why the Canadian Thanksgiving falls on a different day than US which is on Thursday, 26 November?

The answer is that the Canadian Thanksgiving takes place on the second Monday in October, while American Thanksgiving falls on the fourth Thursday of November. Canada’s celebration has often been credited to it getting colder the further north you go – and therefore having an earlier harvest.

A few things happening:

1) Google stops showing ads on unsupported language sites and non-content pages.

2) US Department of Justice takes down rogue domain names.

3) Everything you need to know about Amazon, Flipkart and Snapdeal’s mega sales this week.

4) Can Microsoft’s Bing-Edge shopping tools make a dent in Google’s search monopoly?

Have an awesome week!
Itay Paz

SEARCH MARKETING

Source: Google

You come to Google with an idea of what you’d like to search for. As soon as you start typing, predictions appear in the search box to help you finish what you’re typing. These time-saving predictions are from a feature called Autocomplete, which we covered previously in this How Search Works series.

Google’s Danny Sullivan, the Public Liaison for Search, pens an explainer on how Autocomplete’s predictions are automatically generated based on real searches and how this feature helps you finish typing the query you already had in mind.

Read more here.

ONLINE MARKETING

Source: Twitter

Discover what Google’ How many times have you looked at other top ranking websites thinking about copying exactly what they are doing?

Well, you’re not alone.

Discover what Google’s John Mueller has to say about “blindly” copying what a top ranked site does, you’ll be surprised with his answer (and his suggested alternate approach).

Read more here.

WHAT ELSE IN THE OVEN

1) Google Shares Insights into Key Halloween Costume Trends: If you’ve got it, haunt it!, Google

2) Discover the top 20 best content marketing examples of 2020, Convince & Convert

3) 24 underrated Google analytics features you should use more often, Databox Blog

4) Google Analytics goals: how to analyze customer journey goals, Social Media Examiner

5) An inside look at how Biden’s campaign is winning the viral merch game, Mashable

6) How to Succeed in Enterprise SEO, Ahrefs Blog

7) Google My Business update: Changes come to Insights reports, IMPACT

8) Microsoft Edge tries to one-up Chrome with instant video calls and more, TNW

KEYWORD RESEARCH

Sometimes we get carried away with details, letting the big picture slip from view. However, when it comes to SEO, the devil isn’t in the details or yet another little-known keyword targeting and overall research technique you’ve dugout. But rather, it is in being strategic when working on your essentials.

Looking at keyword targeting which is the cornerstone of your keyword research, from a completely different and new angle, is important for the process, in order to make sure all of your efforts are truly coherent with your business goals and are best shaped to the competitive landscape you operate in.

Read more here.

VIDEO MARKETING

Source: YouTube

To make sure the YouTube channel is built the right way, you need to follow a simple and methodical process that you can do it yourself using the right step-by-step instructions.

The process begins with keyword research, creating title, description and images and then put them within your YouTube channel.

Unlock your YouTube power and discover how to do it, the right way, with Neil Patel.

Read more here.

Itay Paz

Itay Paz
Founder & CEO
Morning Dough
Follow Itay: Twitter / Facebook

Copyright 2020 Morning Dough. All rights reserved.
POBox 1822, Kadima, 6092000, Israel

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