August 10, 2020
Happy Monday and Happy National Lazy Day. We couldn’t think on any better lazy person than George Costanza, that for 9 years of the successful TV show Seinfeld, was focused on being lazy in any job he had. This did not prevent from Costanza’s actor Jason Alexander to create a net worth of $50 million (His co-stars on the show Jerry Seinfeld, generated a net worth of $950 millions, Michael Richards (Cosmo Kramer) $30 million dollars and Julia Louis-Dreyfus $200 million).
The show Seinfeld generated over $4 billion in the past 30 years, I guess you can make money from a “show about nothing”.
In today’s edition:
1 Million Websites Affected After WordPress Suspends Astra Theme Google Extends Lead Forms to YouTube, Discovery Campaigns Facebook Adds New Sponsored Post Options for Groups 7 Ideas for a More Effective Cold Email Campaign How to Boost Email Open Rates by 32%
and more…
Wishing you a wonderful week!
— Itay Paz
Source: SEJ
WordPress suspended the Astra theme for five weeks for violating prohibitions on affiliate links. Theme publishers denied that the theme added affiliate links. The punishment is in response to alleged violations of WordPress prohibitions against adding affiliate links into themes.
WordPress has officially suspended the popular Astra theme. Brainstorm Force has requested to have the suspension lifted. Given how WordPress already tried to resolve the issue prior to the suspension, it doesn’t appear likely that Astra will be restored until the five week suspension is over.
Read more here.
Source: Google
Google announced it has been testing lead form ad extensions in Search campaigns since last fall. Now, advertisers can use the lead form extensions in YouTube and Discovery campaign ads as well. The company also announced new initiatives to automate data imports into Google Ads.
Quora recently rolled out its Lead Gen Forms product as well, which also have a Zapier integration that allows you to send leads to Salesforce, Gmail, Marketo or other system.
Read more here.
In a quick poll we’ve ran on Linkedin with over 300 online marketers, 67% have said that they either work full or partly over the weekend and only 33% said they are not working at all.
Out of the online marketers who work on weekends, 63% said they are working partly and 37% are working throughout the weekend.
One of the industry experts had said that he believes the real number for people who work over the weekend is around 90% but as the votes & voters were visible some people preferred not to disclose they are working on weekends.
Read more here.
Source: Digital Marketer
According to a study done by CDN, email marketing is still generating as much as $38 per every dollar invested in the strategy. The sheer power versus budget is insane and shows that email is just as viable today as it was before, perhaps even more so.
The question is how can you make email marketing effective, even when you are creating cold email campaigns.
Read more here.
Google Is Shutting Down Its Website Builder (techradar)
Facebook Adds New Sponsored Post Options for Groups (Social Media Today)
How to Use Instagram Reels in Your Marketing Strategy (Digital Marketer)
Consumer Packaged Goods (CPG): The Digital Effect of Covid-19 Is Here to Stay (Outbrain)
Top 5 Wistia Alternatives For Businesses That Need Video Hosting (IMPACT)
Maintaining Your Mindset as a Business Owner During a Recession (Oberlo)
Source: One More Cup of Coffee
Amazon associate program, one of the most popular and accessible affiliate programs, announced in April, a cut of the referral commissions for a number of categories, resulting in a drastic cut in revenue for a huge number of sites.
While many where looking for alternatives or even stop working with the Amazon associate program, some still find it as a great and profitable affiliate program and were able to grow their revenues even after the famous cut.
Read more here.
Source: Jeff Bullas
This case study shows an Etsy seller who produces cute, handmade stickers that every month, sends a newsletter with her stickers catalog, discounts, and journaling ideas/tips. This Etsy seller improved her email open rate by 32% and sales when she tried these 6 strategies.
Read more here.
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