August 4, 2020
Happy Tuesday and Happy National Night Out Day. It is always good to go out (even in these days…), if not for parting, just for a drive out.
In today’s edition:
Google Doubles Up on Articles in the Top Stories Carousel
Quora Launches Lead Generation Forms for Advertisers
WP Google My Business Auto Publish
Amazon Cut Marketing By A Third Due To Pandemic-Driven-Demand
BuzzFeed Starts Selling Products Directly to Consumers
Marketing Statistics That Every Marketer Must Know
— Itay Paz
If you’ve recently spotted a little secondary box underneath a Google News story that gives you a big-picture understanding of the news, you’re not alone: Google confirms it’s launching a new “for context” feature in Google News, one which links to a second, broader story on the same topic.
Why is it important?
Google news is a great untapped traffic source to most websites and is definitely a great opportunity for you, even if you are not the first layer of news making.
Read more here:
How to Get Your Website Added to Google News and Drive Real Time Traffic (Neil Patel)
How Google News stories are selected (Google)
Google’s new ‘for context’ links could give you the big picture around big news stories (The Verge)
Quora announced the launch of lead generation forms (with 12 potential fields) allowing advertisers can capture lead data without making users leave Quora.com.
“The Quora Lead Generation Form campaigns generated five times as many requests for information compared to Facebook lead generation campaigns at a 63% lower CPL” said Tanner Schroeder, a Senior Account Manager at Hanapin Marketing who manages campaigns for the University of Chicago.
As the importance of Google My Business keeps arising, this WP Google My Business Auto Publish lets you publish posts, custom posts and pages automatically from WordPress to your Google My Business page (including setting a scheduled time).
Get WP Google My Business Auto Publish here.
The worse things you want to do, is investing resources in content and then bore your audience to death. Content Marketing Institute has published 5 techniques to overcome a boring blog:
- Highlight your community members and their creative talents
- Explore your brand’s deeper purpose
- Cultivate an immersive, social-friendly experience
- Go deep and hit home
- Use visuals to add to or help tell your stories
Read more here.
BuzzFeed Starts Selling Products Directly to Consumers (WSJ)
Saying Goodbye to YouTube’s Community Contributions Feature After September 28, 2020 (Google)
How to Calculate the ROI of a Marketing Campaign (60 Second Marketer)
Microsoft Reportedly in Talks to Buy TikTok’s U.S. Operations (Digital Trends)
Amazon Cut Marketing By A Third Due To Pandemic-Driven-Demand — But The Pullback Won’t Last (Marketing Dive)
Google’s Ad Revenue Falls 8% For 1st Decline In 26-Year History (Mobile Marketing)
How Are Retailers Approaching ‘Back To School’ Marketing? (Econsultancy)
LinkedIn’s Sharing API is Broken, Not Fetching Images (SEJ)
If you’re going to invest effort into content marketing or already doing it, it (obviously) only makes sense to do it as effectively as possible thus you should know the content marketing effectiveness statistics. Did you know that 84% of marketers who’ve used infographics consider them to be an effective medium.
Read more here.
Source: Marketing Land
Expanding marketing efforts beyond your home country can be an exciting step towards new stream of revenues. However, branching into new regions with PPC entails much more than simply copying your campaigns and changing the geographic targeting.
Don’t rush into setting up international campaigns until you’ve thought out budgeting, channel allocation, account structure, localization, and unique regional concerns.
Read more here.