Morning Dough
💰 B-o-r-i-n-g
To: Dough Readers

August 4, 2020

Morning Dough

Happy Tuesday and Happy National Night Out Day. It is always good to go out (even in these days…), if not for parting, just for a drive out.

In today’s edition:

Morning Dough Google Doubles Up on Articles in the Top Stories Carousel
Morning Dough Quora Launches Lead Generation Forms for Advertisers
Morning Dough WP Google My Business Auto Publish
Morning Dough Amazon Cut Marketing By A Third Due To Pandemic-Driven-Demand
Morning Dough BuzzFeed Starts Selling Products Directly to Consumers
Morning Dough Marketing Statistics That Every Marketer Must Know

and more…

Happy Tuesday!
— Itay Paz

QUICK FROM THE NEWS
Google Doubles Up on Articles in the Top Stories Carousel
Google Doubles Up on Articles in the Top Stories Carousel

Source: Twitter

If you’ve recently spotted a little secondary box underneath a Google News story that gives you a big-picture understanding of the news, you’re not alone: Google confirms it’s launching a new “for context” feature in Google News, one which links to a second, broader story on the same topic.

Why is it important?

Google news is a great untapped traffic source to most websites and is definitely a great opportunity for you, even if you are not the first layer of news making.

Read more here:

How to Get Your Website Added to Google News and Drive Real Time Traffic (Neil Patel)

How Google News stories are selected (Google)

Google’s new ‘for context’ links could give you the big picture around big news stories (The Verge)

QUICK FROM THE NEWS
Quora Launches Lead Generation Forms for Advertisers

Source: Quora

Quora announced the launch of lead generation forms (with 12 potential fields) allowing advertisers can capture lead data without making users leave Quora.com.

“The Quora Lead Generation Form campaigns generated five times as many requests for information compared to Facebook lead generation campaigns at a 63% lower CPL” said Tanner Schroeder, a Senior Account Manager at Hanapin Marketing who manages campaigns for the University of Chicago.

TOOL/RESOURCE OF THE DAY
WP Google My Business Auto Publish

Source: WordPress

As the importance of Google My Business keeps arising, this WP Google My Business Auto Publish lets you publish posts, custom posts and pages automatically from WordPress to your Google My Business page (including setting a scheduled time).

Get WP Google My Business Auto Publish here.

GET SMARTER IN CONTENT MARKETING
Stop Boring Your Audience: Overcome a Boring Blog With These 5 Techniques

The worse things you want to do, is investing resources in content and then bore your audience to death. Content Marketing Institute has published 5 techniques to overcome a boring blog:

  1. Highlight your community members and their creative talents
  2. Explore your brand’s deeper purpose
  3. Cultivate an immersive, social-friendly experience
  4. Go deep and hit home
  5. Use visuals to add to or help tell your stories

Read more here.

WHAT ELSE IN THE OVEN

BuzzFeed Starts Selling Products Directly to Consumers (WSJ)

Saying Goodbye to YouTube’s Community Contributions Feature After September 28, 2020 (Google)

How to Calculate the ROI of a Marketing Campaign (60 Second Marketer)

Microsoft Reportedly in Talks to Buy TikTok’s U.S. Operations (Digital Trends)

Amazon Cut Marketing By A Third Due To Pandemic-Driven-Demand — But The Pullback Won’t Last (Marketing Dive)

Google’s Ad Revenue Falls 8% For 1st Decline In 26-Year History (Mobile Marketing)

How Are Retailers Approaching ‘Back To School’ Marketing? (Econsultancy)

LinkedIn’s Sharing API is Broken, Not Fetching Images (SEJ)

GET SMARTER IN CONTENTE MARKETING
22 Content Marketing Statistics That Every Marketer Must Know

If you’re going to invest effort into content marketing or already doing it, it (obviously) only makes sense to do it as effectively as possible thus you should know the content marketing effectiveness statistics. Did you know that 84% of marketers who’ve used infographics consider them to be an effective medium.

Read more here.

TIPS OF THE DAY
5 Tips For Starting International PPC

Source: Marketing Land

Expanding marketing efforts beyond your home country can be an exciting step towards new stream of revenues. However, branching into new regions with PPC entails much more than simply copying your campaigns and changing the geographic targeting.

Don’t rush into setting up international campaigns until you’ve thought out budgeting, channel allocation, account structure, localization, and unique regional concerns.

Read more here.

CASE STUDY OF THE DAY
How to Create a Squeeze Page That Converts at 74.5%

Source: Gotch SEO

What if your squeeze pages converted at 74.5%? these would be wonderful news right? In this case study you will learn how to create an effective squeeze page that converts at 74.5%.

Read more here.

Itay Paz

Itay Paz
Founder & CEO
Morning Dough
Follow Itay: Twitter / Facebook

Copyright 2020 Morning Dough. All rights reserved.
POBox 1822, Kadima, 6092000, Israel

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