Morning Dough
💰 Put It On Ice
To: Dough Readers

June 10, 2020

Morning Dough

TOGETHER WITH

Good Wednesday morning & Happy National Iced Tea Day. Before getting your Online Marketing news, get your coffee or your morning Iced Tea.

National Iced Tea Day Recipe, done in only 5 minutes (2 quarts / 8 cups): use 5 tea sachets, 4 water cups + 5 cups of ice (water temperature: 180°f / 82°c).

In today’s edition:

Morning Dough Brands are Looking at Affiliate Marketers to Sell Their Products
Morning Dough Bing ‘Site Scan’ Tool Audits Websites For Technical SEO Issues
Morning Dough How to Sound Brilliant Even If You Are Literally Saying Nothing
Morning Dough Facebook’s Tool For Transferring Media To Google Photos
Morning Dough Health & Fitness Marketing in Today’s Landscape
Morning Dough Affiliate’s Guide to Sweepstakes

and more…

Keep Safe & Healthy!
— Itay Paz

MUST READ
Brands are Looking at Affiliate Marketers to Sell Their Products While Amazon Cutting Its Affiliate Commissions
Morning Dough - Brands are Looking at Affiliate Marketers to Sell Their Products While Amazon Cutting Its Affiliate Commissions

Brands have shifted their paid media and advertising to online channels as they are more cost-effective, measurable and gives bottom-of-funnel results. According to the London Daily Post, once the global crisis is over, the brands that pounced upon creative and agile affiliate programs will have loyal customers and content partners.

In the times of coronavirus pandemic, the brands need to strategize and adjust their affiliate marketing to focus on sales and promote products. Customers are buying essentials like food, drugs, home goods, apparel, books, music and software according to the recently conducted survey.

Just a few weeks ago, on April 21, Amazon cut its affiliate commissions by over 50% across several product categories hurting the most with Grocery, Health & Personal Health Care as published first by CNBC.

Major part of the income of small & big companies like BuzzFeed and New York Times is from Amazon affiliate program according to The Verge.

Looking at the upcoming future you need to consider that while Amazon is a platform that has smaller margins than the brands, there was no real reason to cut the affiliate commissions. Nevertheless, similar platform like Amazon might follow the leader and reduce the affiliate commission.

Make sure to expand the brands and websites you are working with to reduce your exposure for change in commission rates.

+ FYI: We are keeping tracking this special business event and will update you new developments occur.

SEO
Bing ‘Site Scan’ Tool Audits Websites For Technical SEO Issues
Morning Dough - Bing ‘Site Scan’ Tool Audits Websites For Technical SEO Issues

Bing has launched a new on-demand website audit tool that crawls and checks websites for common technical SEO issues as part of its Bing Webmaster Tools.

Bing’s new Site Scan tool gives site owners an easy way to check websites for technical issues that may be negatively impacting their ranking and performance in search engines.

Bing is launching Site Scan as an upgrade to Bing Webmaster Tools, making it convenient to access the tool alongside other data that can assist with improving site performance.

While this is a Bing tool, fixing issues and improving the website will make your website search engine and user friendly to all other search engines.

Read more here.

Bing Webmaster Tools here.

GET SMARTER IN ONLINE EVENTS
How to Sound Brilliant Even If You Are Literally Saying Nothing

Due to Covid-19 Pandemic, business traveling has stopped directing most business marketing & sales activities to be done online on different online platforms and technologies.

No matter if you are a business owner, an affiliate marketer, a digital marketer or an industry executive, you need to maximize the opportunities by getting new skills and learn how to sound smart when speaking.

In a hilarious talk capping off a day of new ideas at TEDxNewYork, professional funny person Will Stephen shows foolproof presentation skills to make you sound brilliant, even if you are literally saying nothing.

Its insightful, fun & motivating.

Watch the complete TEDx Talk here.

COOL FREE TOOL
Facebook’s Tool For Transferring Media To Google Photos Is Now Available For Everyone

Facebook new data transfer tool allows you to create copies of all of the photos or videos on your Facebook account and transfer them to a linked Google Photos one. The tool was first made available in select parts of the world such as Africa, Asia Pacific, and Latin America and now it’s available to all countries.

Learn how to use the new data transfer tool on Facebook here.

LINKEDIN
Linkedin Offers Free & Paid Courses On Its Own Learning Platform

LinkedIn has its own learning platform called LinkedIn Learning with a range of courses on diversity and inclusion available for free, in an effort to help more people to share their knowledge.

Learn on Linkedin Leaning Platform here.

MARKETING GLOSSARY YOU SHOULD KNOW

Bounce Rate
Bounce rate can be referred to either Website Bounce Rate or Email Bounce Rate: 

What Is A Website Bounce Rate?
Bounce rate is defined as the percentage of visitors who leave after viewing a single page.

What Is An Email Bounce Rate?
Email bounce rate is defined as the percentage of emails sent that are undeliverable.

WEBINAR
Health & Fitness Marketing in Today’s Landscape
Morning Dough - Health & Fitness Marketing in Today’s Landscape

Taboola is the world’s leading discovery & native advertising platform announce a special webinar on Health & Fitness Marketing Landscape. 

Today’s Health & Fitness Marketing Landscape

The COVID-19 pandemic has a huge impact on health & fitness advertisers as people work and operate out of their houses. In the webinar they are going to talk about creative and targeting strategies.

Webinar is on June 11th, 2020 at 12pm ET / 5pm GMT.

You can register and join the webinar here.

QUICK & USEFUL

TikTok Shares Case Study on How to Implement a Branded Hashtag Campaign (Social Media Today)

How 7 Brands Are Using LinkedIn Live to Reach Their Audiences (HubSpot)

Managing Your Affiliate Ads Amidst COVID-19 – Workshop Series Recap (Outbrain)

Only 30% of Small Businesses Have an SEO Strategy (Small Business Trends)

How to Get Started Selling with Google Shopping Actions (John Chow)

BRAIN TEASER

Which Of The Following Domain Names Are The Most Expensive Ever Sold?

Insurance.com

LasVegas.com

CarInsurance.com

PrivateJet.com


See the answer at the end of the dough newsletter.

Morning Dough - Domain Names Most Expensive Ever Sold
SPONSORED CONTENT
Affiliate's Guide to Sweepstakes

Sweepstakes are everywhere and becoming more popular with marketers and businesses. Finally, you can learn everything you need to know about running sweepstakes offers and get the ‘behind the scene’ insider tips to help you make money from Sweepstakes.

Sweepstakes are offers where visitors sign-up to win something, with winners being chosen at random for free iPhones, laptops, vacations, gift cards and more, which thereafter they offers to buy other products ore services.

Discover & learn everything you need to know about Sweepstakes at ConvertingTeam Blog here.

BRAIN TEASER – THE ANSWER!

Which Of The Following Domain Names Are The Most Expensive Ever Sold?

The correct answer LasVegas.com. 


Monthly Searches For These Keywords:

#1. LasVegas.com – Was Sold For $90,000,000

#2. CarInsurance.com – Was Sold For $49,700,000

#3. Insurance.com – Was Sold For $35,600,000

#4. PrivateJet.com – Was Sold For $30,180,000

 

Source: hover

IMPROVE THE DOUGH
Help Us Improve The Morning Dough

We’re constantly working to improve our content we’re delivering you daily. We appreciate your opinion and we’d be happy to hear from you with feedback on this newsletter issue and topics that interest you for future newsletters. Simple hit the reply button – all replies will be read towards the improvement of our newsletter.

Written by Itay Paz

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