The Evolution of Advertising Over the Past Four Decades

The advertising landscape has changed beyond recognition over the past three decades, with digital channels now accounting for more than half of total ad-spend, and strong growth in social media, video, ecommerce and search over the past ten years has come at the expense of more traditional channels, such as TV and print.

This chart puts the scope of that shift into some perspective. The team from Raconteur have put together this overview of the marketing and advertising shifts since 1980, highlighting just how much things have changed – and what that means for your approach.

It’s amazing to take in – and with the COVID-19 pandemic further accelerating digital adoption, you can likely expect these trends to hold for the foreseeable future.