How To Communicate With Your Target Audience Using a Cost-free Banner Maker
People are attracted to what they see.
A banner, also known as a web banner or banner ad, is a form of online advertising for business promotion.
It is seen at the top, bottom, or sides of websites with the main aim of driving traffic to the website or landing pages, promoting a brand, and creating awareness among potential customers.
They are image-based; hence, they use less text in communication, and their attractive color schemes will draw the customer’s attention to clicking the image.
In this article, you will be learning ways to create a stunning online banner that will attract visitors to your website and compel them to take action.
So, without wasting much time, let’s get into the deal.
Relevance of Brand Awareness
Brand awareness has thrived steadily over the years. This is one advertising medium that media marketers have leveraged because of its flexibility.
According to research by Million insights, “the size of the global banner advertising market was estimated at USD 60.94 billion in 2020, and it is anticipated to grow at a CAGR of 4.6% from 2021 to 2028.”
The market expansion is anticipated to be accelerated by the rising adoption of digital advertising tools among different industries to provide information about their businesses and products.
Roles of Brand Awareness in Marketing And Reaching Your Target Audience
The importance of brand awareness cannot be overemphasized. Currently, it is the most powerful online tool for ads.
Advertising using a web banner is considered cheaper yet quite effective in ensuring potential customers are directed to your website.
Below are the reasons for choosing a brand in place of other media:
One of the purposes of a brand web banner is to attract potential customers to become existing customers and marketers. Hence, they can also refer other potential customers to patronize the business. To achieve this, the web brand has to be appealing and informative.
Sell Specific Product
The ultimate goal of advertising is to increase sales and the customer base. So, by creating a web banner, you can brand a product on sale to attract action from a customer.
The success of a product depends on the design brand of that particular product. It should be catchy in the visitor’s eye to compel action from the visitor.
Increase Customer Traffic
A fabulous brand design will flop in colossal traffic to your website. And the more traffic on a website, the greater the percentage of visitors that buy a product.
Announce Special Offers And Discounts
Brand awareness is also an avenue through which an advertiser announces its offers and discounts. In branding a product, a countdown and free samples can be advertised together with the product.
Using banner advertisements, you can increase brand recognition so that people can quickly identify your product or service. Banner ads are used by companies like IBM, Apple, Target, or Nike to expand their clientele through brand promotion.
This is a fantastic tool for increasing your user base. You can use banner ads to increase the number of customers who sign up and use your SaaS.
Retarget Your Audience
Retargeting your audience with banner advertising is a means of advertising. If someone visits your website but didn’t subscribe to your newsletter or check out your product, you can use a brand ad to get him to subscribe.
How To Communicate With Your Target Audience Using Cost-free Banner Maker
Customers are the soul of every business and in reaching out to them, you must use enticing media to lure them or persuade them into taking action.
Most of the customers are adamant, which is why different ideas have been created to assist you convert them to become buyers.
So let’s see each of these ideas.
Build a Brand Name
The first step to reaching your target audience using a web banner is choosing a brand name. A brand name produces loyalty among your customers.
They can trust you because of your good brand and reputation, and once trust exists in their mind, they will be faithful in sticking with your products. Your brand name must contain your company’s logo, typefaces, brand colors, and so on.
Use An Attractive Color Scheme
Choosing the right color combo is very important in brand ads. The kind of color you use will depend on the action you want your customers to take. For instance, colors like red could mean passion and love, while blue is faith, trust, etc.
So, each color used at different points in time portrays attributes.
Use of Typeface
A brand is never devoid of text, even though it is imaged-based. In creating a brand, the short and precise text is attached to the image, and the topography is also considered.
The type and size of the font are considered, as is the color of the text, and other factors. All these things will either make the brand or break the brand.
Use of Statistical Records To Track Progress
Brand ads track your record and performance and give you reports on it, allowing you to make corrections, restrategize, and come up with new ideas.
The brand provides track records of views, sales, and clicks for a particular product.
Locate the Right Target Audience
Brand advertising is very flexible and can reach a large audience. However, certain products are made for a specific class of individuals, and in creating a brand, you must locate those individuals.
Use Design Platform
Design platforms like Creatopy are available to give you that much-expected brand ad you like. These platforms also have tools to aid and quicken the process of designing and delivering a quality product.
Most of these platforms have a free version where you won’t have to pay a dime when designing.
How To Create a Banner Online
All you need in order to create a banner online with Creatopy is just a little knowledge of computers, coupled with a stable internet connection. It is that simple. And it doesn’t end there: Creating an online banner is very easy and requires no technical skills.
Here are the steps to take when creating a banner maker:
Choose a Size
The first step when using Creatopy to create a design is choosing sizes that are suitable for your needs. There are different types of banners.
On the contrary, the less you worry about technical details, the more you can concentrate on what counts most in ad-making—being creative.
When using Creatopy, the problem of size is settled because they give you a variety of sizes to choose from depending on the brand you want to create.
You can do this by clicking the Create button from the top right corner of the dashboard, then clicking on the Blank Design to begin sketching your ideas.
Embedding Photos in Your Banner
The most effective tool for drawing visitors in is a picture. Open a library with over 20 million Shutterstock pictures, unique illustrations, and other design components like forms, masks, icons, and logos by selecting the elements option from the left-side menu.
However, if you would rather create using your own photos or sketches, post them to the platform via the My uploads menu item. Then, you can easily drag them onto your design and arrange them however you wish.
Use Enticing Fonts And Content.
It’s time to consider your message and how you want it to appear, including the text and font. It takes more than just picking attractive fonts to make your content seem excellent.
You should also consider readability, affinities with your brand’s aesthetic, and consistency across several typefaces. Creatopy offers a wide range of complementary font combinations that you can use to fit your design.
To find the typography presets, open the Text option from the left menu and select the one you like. To get the best appearance, alter the font, size, formatting, or line height, and align your text either center, left, or right.
Additionally, you can customize the various CTA button designs in the button section of the menu by changing the text and colors in the editor to compel viewers to click.
Add Branded Components.
To make the banner easily recognizable to your target audience, include your brand’s style in the banner.
Using the Creatopy Brand Kit feature makes it simple to achieve this by letting you import brand materials, like your color schemes, logos, vectors, and typography. Once you start designing, quickly access the kit from the workspace’s left bar menu.
Include Animations And Transitions
With just a few clicks, you can add seamless transitions to your animated banner, taking advantage of the fact that animated banners are known to increase engagement.
Simply choose one of the many animation presets available by selecting the Animator option from the left-side menu. This will help you add motion to your advertisements in a matter of seconds.
Download Your Banners
When your designs are prepared for publication, click the Download button in the upper right corner to see a menu with the possible download formats.
There are seven file formats available from Creatopy, so choose the one that best fits your banner type and conforms to the requirements of your publishing network.
Web banner advertising is suddenly becoming the only online medium that can survive because of the number of customers it can pull in.
Moreover, in branding your product, various steps have been laid out to ensure the process is smooth for you. Why not try out a product brand today and see the outcome after reading this article?
Something you should know: this tool is cost-free. So, what are you waiting for? Swing into action now!