6 Tips for Acquiring More Google Reviews (and Why They Matter)

Source: Google

Even without a recession to contend with, successfully launching (and growing) any business is tough work. Something as simple as Google reviews, however, can make things easier.

In the past, local businesses could largely rely on foot traffic and word of mouth to grow their brand. Nowadays, however, most customers begin their search for businesses online — even when they’re looking for something in their local area.

Local business searches can be highly influential. According to data from HubSpot, 72% of consumers visit a store within five miles of their location after conducting a local search.

While there are many factors that can influence a customer’s decision to buy from you after doing a Google search, few are more influential than reviews. User reviews build trust and credibility, serving as the modern-day word of mouth. The more reviews a local business can get, the more influential it will appear in search results.

The days when people would go through the phone book to find a local business are long gone. For many, the internet is the first place they go, in large part because of the transparency provided by online reviews. As you increase the number of reviews your business receives on Google, you will strengthen your digital reputation and get even more customers.

If done right, the process of acquiring more quality Google reviews can be simple and very effective.

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