ENTREPRENEURSHIP

Best Entrepreneurship Ted Talks

Best Entrepreneurship Ted Talks

1) Simplicity Sells (David Pogue)

New York Times columnist David Pogue takes aim at technology’s worst interface-design offenders, and provides encouraging examples of products that get it right. To funny things up, he bursts into song.

2) The Tribes We Lead (Seth Godin)

Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.

3) How to Start a Movement (Derek Sivers)

Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients. After he won the 2003 World Technology Award, Esquire Magazine’s annual “Best and Brightest” cover story said, “Derek Sivers is changing the way music is bought and sold… one of the last music-business folk heroes.”

4) Why You Should Treat the Tech You Use at Work Like a Colleague (Nadjia Yousif)

Imagine your company hires a new employee and then everyone just ignores them, day in and day out, while they sit alone at their desk getting paid to do nothing. This situation actually happens all the time — when companies invest millions of dollars in new tech tools only to have frustrated employees disregard them, says Nadjia Yousif. In this fun and practical talk, she offers advice on how to better collaborate with the technologies in your workplace — by treating them like colleagues.

5) What Physics Taught Me About Marketing (Dan Cobley)

Physics and marketing don’t seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Newton’s second law, Heisenberg’s uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding.

6) Where are our digital ads really going? (Kristi Rogers)

Imagine a world in which every ad you saw was relevant – where advertising wasn’t random or intrusive, but rather a carefully thought out combination of products you already wanted to know about. In this talk, advertising researcher Kristi Rogers describes how involving advanced mathematics in marketing will ultimately transform the way we interact with products, and the way brands interact with us.

7) We’re Building a Dystopia Just to Make People Click on Ads (Zeynep Tufekci)

We’re building an artificial intelligence-powered dystopia, one click at a time, says technosociologist Zeynep Tufecki. In an eye-opening talk, she details how the same algorithms companies like Facebook, Google and Amazon use to get you to click on ads are also used to organize your access to political and social information. And the machines aren’t even the real threat. What we need to understand is how the powerful might use AI to control us and what we can do in response.

8) How Influencers Have Transformed Modern Marketing (Rachel David)

Meet Rachel David. She’s a popular YouTube personality, entrepreneur, and the CEO of Hashtag Communications, a marketing agency that connects brands with influencers online. She’s on the cutting edge of the new world of influencer marketing and she’s helping brands connect better to their customers than ever before. YouTube personality, entrepreneur, and CEO of Hashtag Communications, a marketing agency that connects brands with influencers.

9) Life Lessons from an Ad Man (Rory Sutherland)

Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider real value — and his conclusion has interesting consequences for how we look at life.

10) 404, the Story of a Page Not Found (Renny Gleeson)

Oops! Nobody wants to see the 404: Page Not Found. But as Renny Gleeson shows us, while he runs through a slideshow of creative and funny 404 pages, every error is really a chance to build a better relationship.

11) The Puzzle of Motivation (Dan Pink)

Career analyst Dan Pink examines the puzzle of motivation, starting with a fact that social scientists know but most managers don’t: Traditional rewards aren’t always as effective as we think. Listen for illuminating stories and maybe, a way forward.

12) The Nit-Picking Glory of The New Yorker’s Comma Queen (Mary Norris)

“Copy editing for The New Yorker is like playing shortstop for a major league baseball team — every little movement gets picked over by the critics,” says Mary Norris, who has played the position for more than thirty years. In that time, she’s gotten a reputation for sternness and for being a “comma maniac,” but this is unfounded, she says. Above all, her work is aimed at one thing: making authors look good. Explore The New Yorker’s distinctive style with the person who knows it best in this charming talk.

13) Why Videos Go Viral (Kevin Allocca)

Kevin Allocca is YouTube’s trends manager, and he has deep thoughts about silly web video. In this talk from TEDYouth, he shares the 4 reasons a video goes viral. (This is the first talk posted from an amazing TEDYouth event. Many others will come online next month as part of our TED-Ed launch. We can’t wait …)

14) We All Have a Voice (Tobias Otting)

Even at nine, fashion and lifestyle blogger Tobias Otting see that everyone has a voice, but not everyone uses it. That’s a problem, he says, because if we don’t speak up, the future will just pass us by.

15) The Art of Asking (Amanda Palmer)

Don’t make people pay for music, says Amanda Palmer. Let them. In a passionate talk that begins in her days as a street performer (drop a dollar in the hat for the Eight-Foot Bride!), she examines the new relationship between artist and fan.

Read more here.

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