Pillar content is content that provides a complete answer to any question a user may be searching for on a given topic. It’s specifically designed to provide value for the reader, and also to rank highly in the search engines.
Another name for pillar content is 10x content, which Rand Fishkin from Moz describes as “content that’s 10x better than the highest-ranking result for a given keyword.”
What are Pillar Content Characteristics?
The basic characteristics of pillar content include:
1) It solves a problem or answers a question with comprehensive, accurate information.
2) It’s different in scope or detail from other content on the subject.
3) It’s some combination of trustworthy, useful or interesting.
As it relates to business blogging, pillar content can also be defined as a series of posts that represent your site’s best work. These are the posts you’ll refer new visitors to, as well as the ones that will continue to be useful to readers long after they’re initially posted.
Blog posts and articles are great examples of ideal pillar content, but infographics, videos or other informative pages are also useful content types that can be included on a pillar page to support the topic.
This foundational content provides important knowledge for anyone in your niche and, if done right, can be valuable to your target audience for the foreseeable future, never losing relevance and always achieving a high ranking.
What are the Benefits of Pillar Pages?
The benefit of pillar pages to users is obvious: it provides all the information they are searching for on a topic in one place. But there are even more benefits for website owners, including: