Gated content is a content marketing term for online material that requires users to fill out a form and leave details in order to get access the document. These forms typically ask for basic personal information, like name and email address. Gated content generally takes the form of white papers, guides, and product demos.
What is the Difference Between Gated Content and Ungated Content?
Now that you have the answer to “What is gated content?” you’re probably wondering what the difference is between gated and ungated content. Let’s look at gated vs. ungated content to help you see how these two content types are different.
Gated content is content that requires information for someone to view, read, or watch it. The purpose of this content is to generate leads for your business. You obtain leads by having them submit their information so you can contact them in the future, like through email marketing.
When you look at gated vs. ungated content, you’ll find that gated content has less exposure. Since users are required to share information, some will bounce off and leave the page because they don’t want to provide information.
As a result, fewer people see your content when it’s gated.
What is Ungated Content?
Ungated content is material that doesn’t require anybody to submit information to access it. If a user visits the website with the content, they can read or watch it immediately. This content can sometimes have a voluntary sign-up to get more content, but it doesn’t bar users from reading the original content.
As you look at gated content vs. ungated content, you’ll find that ungated content has more views and traffic because it’s free to access. Ungated content can focus on lead generation, but generally, it focuses on brand exposure.