How to Scale Content Development?

Content marketing is a very crucial element for any blogger or company that wants to establish a strong online presence. For content marketing to work for you, however, you need to consistently produce high quality content on a regular basis — a few blog posts a year won’t do it for you.

For most businesses, producing great content on a regular basis is a huge challenge. A lot of the time, bloggers and businesses find themselves having to make a trade between quality and quantity. Either produce few, high-quality content or lots of lower-quality content.

Actually, building a scalable content strategy is one of the greatest challenges for 64% of marketers, according to a report by Content Marketing Institute.