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To: Dough Readers


How to Create A Winning Content Marketing Funnel

Source: Taboola

Without a content marketing funnel, you can’t effectively guide people from simply being aware your brand exists, to finally making a purchase.

Building an effective funnel requires a solid understanding of your audiences needs and how your content marketing efforts can provide value based on those needs—which is a lot easier said than done, but incredibly worth it.

It’s vital to your business, and will provide a foundation for attributing an impact in revenue to your content marketing efforts—something most content marketers have trouble with today. In fact, according to Optinmonster, 62% of marketers don’t know how to measure the ROI of their content marketing campaigns.

But once you’ve built your content marketing funnel, this gets a whole lot easier. Not to mention, you’ll be able to squash the rumor that content is only reserved for top of the funnel marketing efforts.

Discover what is a content marketing funnel, the b2b content marketing funnel, how to create a successful marketing funnel, how to measure the success of a content marketing funnel and how to create a content marketing funnel for your business.

Read more here.