AFFILIATE MARKETING

What is Performance Marketing?

Performance-based Marketing, also known as performance advertising or affiliate marketing, is a marketing term for a form of advertising in which the business pay for marketing activities done by 3rd parties, when a specific-measurable result-action such as clicks, registrations, downloads or sales occur.

Performance marketing goal is to achieve measurable conversions paid only upon results. Performance marketing campaigns take place both in the physical and digital environments though within the digital space, the business has many smart tracking technology tools.

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What is CPM?