August 13, 2021
Good morning.
Today’s roundup:
1) Google has posted an exam to test your SEO knowledge on crawling.
2) Google brings back cryptocurrency ads in U.S.
3) LinkedIn holds a third of all US B2B digital display ad revenue.
The forecast: LinkedIn had a very strong 2020, during which its total ad revenues grew 31.3%, driven by its Marketing Solutions as B2Bs focused on targeting audiences working from home. In the coming years, the professional networking site will continue to see US display ad spending increase from $1.29 billion in 2020, holding onto a little over a third of US B2B digital display ad revenue.
4) Some SEOs say Google grabbing all the SEO related traffic.
5) TikTok remains top downloaded app in July.
6) Smart Compose now available in comments for Google Slides, Sheets, and Drawings.
7) Could Twitter Spaces take on livestreams? Yes, but there’s a catch.
8) The Washington Post to launch “Next Generation” initiative.
9) Poll: SEOs split on how they will Nofollow sponsored links.
10) Consumers were spending 34% more on video and photo apps.
11) Dyspatch: 11 Quick tips to avoid the email spam folder.
12) Why most marketing ‘news’ doesn’t matter to inbound marketers.
13) US B2B advertisers are poised to spend more on mobile than nonmobile.
14) Marketing Monitoring vs. Marketing Reporting: What is more important?
15) Just how important is structured data in SEO?
16) IPSOS brand lift study reveals TikTok advertising more effective than TV & digital norms.
17) 5 tactics to scale your agency.
18) YouTube SEO Study: Insights & data to help you rank higher.
19) 6 Roadblocks stopping sales in your email conversion points.
20) How to use video to fire up your sales funnel.
More insights to explore…
Content Creation Process: How to focus on quality and consistency.
Rebound Growth Hacks: Why your ‘company culture’ is critical to business success.
How to write a price increase letter: 10 tips and examples.
Facebook Video Tips: 15 Ideas for more engagement.
Have an awesome weekend!
— Itay Paz
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