How to Build High-Converting Landing Pages That Drive More Sales
Landing pages are essential for converting visitors into leads and customers. An effective, high-converting landing page can dramatically increase sales. Follow these tips to create landing pages that compel visitors to take action.
Focus on a Single, Clear Goal
Each landing page should have one, singular goal. Common goals include getting visitors to sign up, purchase a product, or request a quote. Avoid secondary objectives or distracting content.
State the call-to-action clearly at the top and reinforce it throughout the page. All elements should guide visitors towards completing the primary CTA. Remove anything unrelated.
Limiting a page to a single goal and CTA eliminates confusion. Visitors immediately know what you want them to do, rather than getting distracted.
Prioritize Simplicity and Clarity
Stick to one goal, one hero image, one or two supporting graphics, and minimal, succinct copy. Too many competing elements causes clutter.
Use short paragraphs, bullet points, numbered lists, and bold or colored text to call out key information. White space improves readability.
Simplify the navigation so visitors only see what they need. Remove main site navigation and limit internal links so people stay focused.
Every design element should contribute to the goal. If it’s not essential, remove it. Simplicity drives higher conversion rates.
Craft a Value-Driven Headline
Your headline is the first thing visitors see. It must instantly communicate the value proposition and align with the goal.
Use emotional keywords and compelling phrasing to grab attention. Tell visitors what’s in it for them.
Test different headlines against each other to see which gets more clicks and conversions.
Avoid generic, vague headlines. Be specific and emphasize the value, result, or benefit visitors will get from the CTA.
Show Relevance with Personalization
Visitor-specific elements make a page feel more relevant. Personalization helps convert visitors.
Display the visitor’s first name, company name, or location in the headline or opening paragraph. This shows you know them.
Use dynamic text or conditional content to serve different CTAs, testimonials or pricing based on the visitor’s company, interests or past site behavior.
Tailored landing pages convert way better than generic ones. Even slight personalization makes a difference.
Feature Social Proof
Peer influence drives conversion. Feature logos of recognizable brands, testimonials, customer ratings, or case studies to build trust through social proof.
Video testimonials are powerful. Let satisfied customers tell real stories explaining how your product benefited them.
Display stats like “1,000+ customers use this product to …” to showcase adoption and results. Quantify success.
Third-party validation like awards or media features can lend credibility. Make logos clearly visible without being distracting.
Make the CTA Obvious
The call to action button should use high contrast colors and prominent placement toward the top or center of the page.
Describe the action precisely. “Get My Free Trial” works better than just “Submit” or “Go”. Tell visitors what happens when they click.
Only include one CTA button. Asking visitors to choose weakens the focus. Give them one obvious next step.
Forms should be minimal with only essential info requested. Don’t make visitors work hard.
Speed Up Page Load Times
Slow load times frustrate visitors and increase bounce rates. Optimize images and compress files. Eliminate unnecessary media.
Use caching and CDN tools to serve assets faster. Mobile pages should load in under 3 seconds.
Put critical page elements above the fold so they load immediately. Delay lower items until after the visitor engages.
Test performance and optimize page speed. Faster load times mean more conversions.
Match the Look to Your Brand
Colors, fonts, imagery and tone should align with your brand identity. Visual consistency looks more professional.
Reuse brand assets like logos, icons, product photos and brand colors. Create new graphics in the established style.
Maintain consistent design with other site pages – navigation style, image treatments, etc. – so branding still shines through.
Landing pages are not completely standalone. They still represent your brand experience.
Optimize for Mobile Responsiveness
With increasing mobile traffic, pages must adapt seamlessly to phone and tablet screens. Check responsiveness across devices.
Use responsive frameworks and flexible containers that reflow content. Avoid fixed widths or sizes.
Buttons and CTAs should be large enough to click on small mobile screens. Simplify content to minimize scrolling.
Monitor mobile conversion rates. Continuously improve the mobile experience to eliminate obstacles.
Testing and Refinement Win
Use A/B testing tools to experiment with different headlines, copy, designs and layouts. Testing reveals what resonates most with visitors.
Review heatmaps to see how visitors interact with the page. Identify weak points that could be optimized.
Monitor conversions by traffic source. Improve low-performing landing pages directing specific audiences.
Refine and iterate based on data. Split testing landing page variants against a control can lift conversion rates significantly.
A focused, optimized landing page is critical for driving conversions and sales. Follow these best practices to create high-impact pages that will turn visitors into customers.
Include a Strong Hero Image or Video
Hero images or videos grab attention and communicate key messaging visually. Choose relevant, eye-catching media.
Select images that demonstrate the value proposition or product benefit visually. Show it in action.
Videos personalized to the visitor or tailored to their industry perform very well at engaging visitors.
Keep videos concise at under 30 seconds. Easy to follow motion graphics work great for short video heroes.
Update visual content regularly to keep pages fresh and interesting for repeat visitors. Rotate selection between a few options.
Guide Visitors with Clear Information Architecture
Use consistent layout, navigation, and flows across landing pages to guide visitors seamlessly through their experience.
Break long forms into logical sections or a multi-step process. Progress bars show steps remaining.
Numbered steps or a clear page hierarchy directs visitors through the desired path. Minimize optional sidepaths.
Group related elements into clear sections. Use space, dividers, and headings to define areas. Reduce clutter.
Concise page copy clarifies the process. Brief labels, tooltips, and microcopy provide just enough instruction.
Build Trust with Transparency
Credibility indicators like security badges, certifications, guarantees, and company info establish trust.
Explain your privacy practices, satisfaction guarantees, secure payment processing, etc. Assure visitors their data is safe.
Feature any compliance with regulations, standards, or industry requirements that apply to your business.
Contact information, physical addresses, and real team member photos show you’re a legitimate business.
Publishing dates, sources, and disclaimer/legal statements prove accuracy if using studies or research.
Optimize Forms for Completion
Well-designed forms increase conversion rather than hindering it. Follow form UX best practices.
Only ask for essential info. Don’t overwhelm with too many fields. Clear labels explain requested data.
Use selection inputs like radio buttons or dropdowns rather than free text when possible. Faster to complete.
Default inputs to likely selections. Use progress trackers. Autosave drafts to prevent lost data.
Smart forms include conditional logic revealing relevant fields based on previous choices. Guide visitors efficiently.
Leverage Exit-Intent Offers
Exit-intent popups tempt visitors to stay by offering something for free. Time it right.
As someone’s mouse moves to leave, briefly display a targeted offer or bonus specific to that visitor.
Exit offers like get a free ebook, coupon code, or sales discount give visitors incentive not to abandon.
Test various exit offer wording and positioning. The most compelling, well-timed ones will convert more abandoning visitors.
Only use exit intent selectively. Too frequent or annoying popups will frustrate visitors.
Summary
An effective landing page has a clear singular goal, simplified design, compelling headline, personalized elements, social proof, prominent CTA, fast load time, on-brand look, mobile responsiveness, and testing for continuous improvement. By focusing landing pages directly on converting visitors, rather than general marketing, businesses can significantly increase lead generation and sales.
New York BOP License Verification
Sprint Store Near Me Appointment
Massachusetts DESE License Verify
New Hampshire Access Inmate Lookup
Iowa Physician Assistant License Verification
Teachers Certification Check Louisiana
MA Dental Board License Lookup
Florida Drivers License Renewal Appointment
MDE Certification Verification
Appointment for Road Test at New York City DMV
Maryland Verify Pharmacist License
EZ Pass PA | Phone Number | Address | Login
Michigan LARA Contractor License Look Up
Oklahoma Bar Association Lawyer Lookup
Louisiana State Contractors License Lookup
Indiana Dept of Insurance License Look Up
Connecticut Teacher Certification Lookup
NJ Relator License Verification
New Mexico State Bar of Attorney Lookup
Ohio Department of Education Certification Search
Maryland Board of Pharmacy License Verification
DMV Insurance Verification New Jersey
Kennedy Airport Terminal 2 Parking
WALK-IN, IN PERSON, ONLINE, OR PHONE APPOINTMENTS DIRECTORY
Short Term Parking Cost at John Glenn Columbus International Airport
DMV License Plate Lookup Virginia
Board Certified Dentist Lookup Massachusetts
NJ Dental Board License Lookup
Make an Appointment for Knowledge Test at Wisconsin DMV
Chase Appointment Open Account
Quest Diagnostics Staten Island Appointments
Pennsylvania Doctor License Lookup
IRS Office Brooklyn Appointment
Dental Board of New York Dentist Lookup
Texas Board Certified Dentist Search
Puerto Rico Real Estate Agent License Find
Illinois Department of Financial and Professional Regulation License Look Up
Alabama Contractor State License Board Check a License
TN BOP Verify Pharmacy License
AR Real Estate Broker License Check
Puerto Rico Jail Inmate Lookup
Maine Contractor License Search
Illinois Bar Association Lawyer Search
Book an Appointment for Learner’s Permit Test at Arkansas DMV
WI Bar Association Lawyer Search
Sephora Makeup Services Appointment