July 14, 2020
Happy Tuesday and Happy Shark Awareness Day (the real sharks…). But talking about sharks, who is your favorite shark: Lori Greiner, Mark Cuban, Kevin O’Leary, Robert Herjavec, Barbara Corcoran or Daymond John?
In today’s edition:
Publishers Looking to Grow Ad Revenue Now Have a New Google Hurdle to Deal With
Google Search Upgrades Make It Harder For Websites To Win Traffic
1300% Increase in Organic Visitors in an Affiliate Marketing JV
8 Effective Email Marketing Strategies, Backed By Science
The Most Searched Words On Google In Over 160 Different Verticals
Wishing you an Awesome Day!
— Itay Paz
Upcoming change to AdSense requires media owners to more stringently vet advertising partners
Google announced an upcoming policy change to AdSense, part of its ad stack used by publishers to monetize content, prohibiting media owners from using the ad network to promote spyware services. The update will roll out in August.
AdSense publishers, typically medium-sized websites, will have to more stringently monitor monetization partners or risk losing demand from the tens of thousands of advertisers on Google’s network, according to Adweek.
This update means publishers can no longer serve ads promoting software that can monitor the call and text messaging history on a person’s phone without their consent, covert GPS trackers, and surveillance equipment (including cameras, audio recorders, dash cams and nanny cams) “marketed with the express purpose of spying,” according to the new policy.
Type a query into the Google search bar on a smartphone and there’s a good chance the results will be dominated by advertising, this trend has already began in 2016 as reported by MERKLE.
For organic traffic websites its bad news but if you’re using Google Adwords, this means more traffic for you.
Mico Martinez took a unique approach to starting a new site. Instead of building from scratch, he contacted an influencer in his niche (one with an existing website) and pitched a win-win joint venture (JV).
By implementing a well-rounded SEO strategy, he was able to increase organic traffic from 150/day to around 2000/day in 6 months, a 13x increase in traffic.
Ever wondered what are the most searched words on google? Modobo is providing you the entire list of top 1000 most searched words on Google along with their global search volume and CPC data to over 160 different verticals.
The ‘Global Search Volume’ column lists monthly average values calculated using the data collected over the last 6 months. The keywords have been generated using Mondovo’s Free Keyword Tool in a matter of few clicks and in a matter of few seconds.
What is a Google Sandbox?
The Google Sandbox commonly refers to a filter that prevents new websites from being indexed and shown by Google’s results. It is alleged that Google is placing some websites into the sandbox for a period of time until its algorithm decides its worthy to be shown on the Google’s results.
While Google Sandbox is commonly referred to the Google’s filter, lately Google has created a local program called Google Sandbox that brings local industry professionals communities and Googlers together.
The cutthroat inbox of your standard consumer roils with marketing messages, competitive subject lines, and scores of attention-seeking emails. With over 144 billion emails sent each and every day, email marketing remains one of the elite channels for business communication. So how does the signal separate itself from the noise?
I found these eight inbox-tested email marketing strategies that successful senders have used to get their emails clicked.
ContentTECH Summit is going 100% virtual. The dates will remain the same: August 10-12, 2020. Having spent the past year preparing for the event with great speakers, exhibitors and event partners, we’re genuinely disappointed not to be able to host you in person, but the experience and safety of our community and everyone involved in the event continues to be our top priority.
15 Social Media and Messaging Platforms to Grow Your Business in 2020 (Social Media Today)
Influencer Marketing Post COVID-19: New Report Reveals Drastic Changes (Neal Schaffer)
For publishers, what’s driving the highest quality users? (WNIP)
25 Stats That Prove Why You Need Link-Building in Your SEO Strategy (Hubspot)
Major Bug in Grow by Mediavine WordPress Plugin (SEJ)
How to set up employee resource groups (MARTECH Today)
While search engines bots can read your page and decide how to present it on the search results, it is always best to tell them how the page should be presented. Before you publish any piece of content, make sure to add Meta Title & Meta Description to the page (takes 2 more minutes and makes a huge difference).
Don’t know what is a Meta Title Tag or Meta Description? Read Here
Written by Itay Paz
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